Day Spas of America Announces New Facility Opening in Florida


APOLLO BEACH, Fla., Sept. 14, 2005 (PRIMEZONE) -- Day Spas of America, Inc. (Pink Sheets:DYSP) is a luxury spa service company providing Massage (MM15672), Acupuncture, Facials, Body Wraps, Pedicures, Manicures, Non-Surgical Face Lifts, Hair Care, Permanent Make-Up, Paraffin Treatments, Waxing, and Tanning. Retail facial, hair and tanning products are available for sale at each location. Day Spas of America, Inc. plans to expand into growing markets throughout the United States using franchise, partnership, and joint venture opportunities. Targeting luxury clientele and having retained the world's top spa designer, Takara Belmont, the Company anticipates the opening of six additional facilities every year, with location profitability achieved within one year of location opening.

Fitting with Day Spas of America's business plan, they are pleased to announce the opening of a new facility at a FishHawk Ranch, Lithia, Florida location on October 20, 2005. This will be the company's largest day spa to date with just over 3,000 sq. feet of space. The new location will employ 17 technicians, all top professionals in their fields of expertise. FishHawk Ranch is located approximately 20 miles SE of the greater Tampa Bay area. Currently there are some 10,000 residents with a median household income that exceeds $95,000. The company estimates first year revenues will exceed $1.5 million.

Private label skin care and hair products are being developed. The company currently is employing a team of chemists to achieve optimum product quality, the creation of an exclusive line of high end skin care and hair products are being completed and made ready for market.

Estimated revenue generation and profitability for the year ending December 31, 2004, was a recorded revenues $282,224.00. For 2005, revenues for the three month period ended 3-31-2005 were $81,117.00, compared to 3-31-2004 of $68,707.00; 3 months ended 6-30-2005 $89,679, compared to 6-30-2004 of $69,621.00; and six months ending 6-30-2005 of $170,796.00, compared to the six months ending 6-30-2004 of $138,327.00.

Day Spas of America is a company that has experienced management, is debt free, and has a proven concept. Look for Day Spas growth to be well planned and consistent with its business model. They are currently working with chemists to develop their own private label high-end product line to be introduced in January 2006. Day Spas is conducting itself as a "Fully Reporting" business and will be applying to the OTCBB in mid 2006. Professional management, expansion, proven concept, and quality business model make Day Spas a company to watch.

DYSP has entered into to a joint venture agreement with the Internet Marketing Consortium (IMC). IMC will provide access to highly discounted multi-media advertising and marketing programs will be provided by IMC which will also manage the initiation, configuration, oversight and tracking etc. of the various elements of the Joint Venture's aggressive Marketing Campaign. IMC is in the midst of enhancing DYSP's website and will promote DYSP through its 800,000 linked websites, 100,000 nationwide media outlets, and employ its translation services into twelve languages so that DYSP will have access to foreign markets.

The info contained herein is based on sources believed to be reliable, but not guaranteed. This is not to be construed as an offer or solicitation to offer or sell or buy securities mentioned herein. Also, these statements regarding future results of operations are forward looking statements. Although the company believes the expectations reflected in such forward-looking statements are based on reliable assumptions, it can give no assurance that its expectations will be obtained.



            

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