SAN DIEGO, Sept. 16, 2005 (PRIMEZONE) -- Who's Your Daddy, Inc. (OTCBB:WYDY) announced that national chain giant Circle K will be making room for the "King of Energy" on its shelves in the coming weeks and will begin a cross marketing promotion to roll out in the southern states beginning with North and South Carolina.
The initial order from the national chain will be determined once the vendor and distributor agreements are in place. Current logistics for the distribution channel are being handled by McLane Distribution, which will facilitate the initial launch for Circle K. Early discussions reveal that a marketing and distribution plan will commence for 300 stores located throughout the southeast regions.
The Company has received hundreds of inquiries this week from distribution and retail outlets across the country who want to participate in "King of Energy" events and venues planned nationwide. Feedback from the marketplace describes the new beverage as a "breath of fresh air" to the energy drink market and is quoted from thousands of tasters as "actually tasting good" compared with others in the marketplace.
Edon Moyal, CEO of Who's Your Daddy, stated, "Who's Your Daddy will be going on a cross-country tour over the next six months promoting the Who's Your Daddy King of Energy Drink. In addition, Who's Your Daddy will be visiting nationwide distributors in order to introduce them to the new line of Who's Your Daddy products."
Mr. Moyal continued, "As a company we intend to focus on licensing the Who's Your Daddy name as aggressively as possible, however, the production of the energy drink will be a complete in-house product that we intend to market on a national basis as one of the best energy drinks on the market, which we believe it is."
"We have a great team, a fantastic product, tremendous marketing, and a household name that is everywhere. Based on the initial response to the drink, we believe that we will be able to generate revenues that will eclipse anything that we have projected to date. We are currently way ahead of our projected revenues and way ahead of schedule. We are now on the move and are excited about the future of Who's Your Daddy."
About Who's Your Daddy, Inc.
Who's Your Daddy, Inc. is a publicly traded licensing company that designs and licenses a variety of products centered around the trademark-protected brand, "Who's Your Daddy." Who's Your Daddy, Inc. holds licensing rights to the name Who's Your Daddy for more than 300 products in the U.S., Europe, Canada, Australia and Japan. The "Who's Your Daddy" range of product offerings are designed to appeal to young men, women and sports fans who strive for "style with authority." Who's Your Daddy, Inc. is traded under the WYDY stock ticker.
This material includes forward-looking statements based on management's current reasonable business expectations. In this document, the words "can," "anticipates," and similar expressions identify certain forward-looking statements. These statements are made in reliance on the Private Securities Litigation Reform Act, Section 27A of the Securities Act of 1933, as amended. There are numerous risks and uncertainties that could result in actual results differing materially from expected outcomes. The material should be read in conjunction with the company's current annual and quarterly reports filed with the SEC, which contain discussions of currently known factors that could significantly impact the company's future.