PHOENIX, Sept. 21, 2005 (PRIMEZONE) -- MediaMax Technology Corp. (OTCBB:MMXT), seller of MediaMax(tm), has forged a strategic partnership between Activated Content Corporation, acclaimed provider of watermarking and other audio technology service offerings, and SunnComm International Inc. (Pink Sheets:SCMI), creator of MediaMax enhancement and content protection technology to offer anti-piracy solutions that secure pre-release music.
Activated Content will market and sell their ActivatedAudio(tm) Watermarking Suite bundled with MediaMax. The combined offering will include optical media security, watermarking and digital rights management features in a comprehensive solution that makes it easier to protect and trace digital assets prior to commercial release.
A spokesman for the International Federation of Phonographic Industries' (IFPI) Internet Anti-Piracy Unit has said in part: "Pre-releases can be illegally posted, downloaded and distributed worldwide within hours. So it is crucial for the recording industry's cycle of reinvestment to prevent initial sales being lost to Internet piracy."
(http://www.ifpi.org/site-content/press/20050818.html) Published estimates suggest as much as 80% of pre-release piracy originates from internal production sources. Activated Content and SunnComm can focus extremely powerful weapons toward this piracy battle. Together they provide security technologies ranging from watermarking to optical media security to digital rights management (DRM); providing an all-inclusive response to the record labels' need to secure and protect pre-released music in the quickest and most efficient way.
"As leaders within their relative markets, Activated Content and SunnComm are in a unique position to be able to alleviate the growing loss of revenue resulting directly from pre-release piracy," commented David Cannon, president of Activated Content Corporation. "By combining our two technologies into a comprehensive solution, we present the record labels and other digital content producers with a viable method of reclaiming substantial lost revenue due to pre-release piracy."
The ActivatedAudio Watermarking Suite provides watermarking production, protection and distribution management features for any audio-inclusive content, such as music, movies and games. SunnComm's MediaMax offers an authorized way to play and move music within a legally approved and controlled process. It provides a compromise solution that delivers limited "content rights" without allowing the freedom to steal from artists, producers or record labels. Together, the two companies provide extended digital piracy and copyright infringement protection by enabling forensic tracking and traceability and further securing the content as it is stored on the optical media.
Scott Stoegbauer, VP sales and marketing of MediaMax Technology (OTCBB:MMXT), the seller of MediaMax, affirmed, "We are looking forward to a mutually beneficial arrangement with our friends at Activated Content and I am prepared to work closely with them in order to support the coordinated campaign introducing the combined technologies!"
ABOUT ACTIVATED CONTENT
Launched in 2001 and based in Bellevue, Washington, Activated Content Corporation has developed and is marketing a suite of products and services to protect and manage audio-inclusive content. Market entry products protect music in B2B & B2C markets from piracy using a patented advanced audio watermarking technology. The products are fully developed for embedding inaudible digital watermarks into audio, and provide a full and robust set of tools for forensic tracking from creation to distribution.
With global deployments in England, France, Germany, Denmark, the Netherlands, Turkey, India, Australia, and Canada, the Activated Content watermarking technology is incorporated in over 3.5 million audio tracks worldwide leading to weekly detection of industry leaks and piracy. The Activated Content products can be adapted for use in protecting, tracking, and managing major motion pictures, direct-to-DVD, and electronic games as well as other forms of audio-inclusive entertainment content. (www.activatedcontent.com)
A significant minority shareholder is Digimarc Corporation (Nasdaq:DMRC), based in Beaverton, Oregon, a leading supplier of secure media solutions used in a wide range of security, identification and digital media content applications.
ABOUT SUNNCOMM
In just five years, SunnComm International Inc. (Pink Sheets:SCMI) has become the leader in digital content enhancement and security technology for audio compact disc media. MediaMax can be found on many gold, platinum and double-platinum selling albums including Dave Matthews' Platinum-selling, "Stand Up" and most recently, Foo Fighters, "In Your Honor" and The Backstreet Boys, "Never Gone." Other popular releases that include MediaMax are Anthony Hamilton's Platinum CD, "Comin' From Where I'm From", J-Kwon's Gold "Hood Hop," and Velvet Revolver's "Contraband" which reached the number 1 spot on Billboard's Top 200 Album Chart and achieved double-platinum status by selling more than 2 million units. Additionally, SunnComm's MediaMax technology has appeared on many other best-selling albums, totaling over 140 commercially released CD titles across more than 30 record labels. MediaMax Technology Corp. and SunnComm earn royalties for every disc manufactured that includes its proprietary copy management and enhancement software.
MediaMax is mastered directly on the audio CD and is accessible using a personal computer. SunnComm was the first company to commercially release a content-protected audio CD in the United States and co-developed and implemented an early version of the Microsoft Windows Media Data Session Toolkit (www.microsoft.com/presspass/press/2003/jan03/01-20SessionToolkitPR.asp) Bonus features include on-board press kits, artist-related promotions, videos, song lyrics, artist bio page, photo gallery, web links and tune-sharing capability through SunnComm's MusicMail(tm) functionality. For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Web site at (www.sunncomm.com), or call the Company directly at (602) 267-7500. For additional information or investor relations please contact:
Company contact: Investor contact: Peter H. Jacobs Investor Relations (602) 267-7500 (602) 231-0681 peter@sunncomm.com press@sunncomm.com
ABOUT MEDIAMAX TECHNOLOGY
MediaMax Technology Corporation (OTCBB:MMXT), formerly QuietTiger, Inc. (OTCBB:QTIG) with its international reach, implements the delivery of digital content security products for the music and entertainment industry. With established long-term industry contacts throughout the world, the company understands the challenges surrounding digital content management and protection. The MediaMax Technology team of professionals has spent more than 50 years in the music and movie industry. MediaMax Technology (www.mediamaxtechnology.com) is the exclusive sales and marketing arm for SunnComm's MediaMax suite of products.
For additional information about the company, its vision, philosophy, partners, and customers, please visit the Company's Web site at www.mediamaxtechnology.com or contact:
Company Contact: Investor contact: Scott Stoegbauer Investor Relations (602) 267-3800 (602) 231-0681 scotts@mediamaxtechnology.com press@mediamaxtechnology.com
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
This news release contains predictions, projections and other statements about the future that are intended to be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of l995 (collectively, "forward-looking statements"). Forward-looking statements relate to various aspects of the Company's operations and strategies, including but not limited to the effects of having experienced significant losses in the past and the risk that the Company may incur losses in the future; the Company's limited liquidity and significant indebtedness; its sales forecasts for future periods not being attained and the risk that the Company will not conclude additional revenue-generating license agreements covering its content protection and enhancement technologies; the Company's marketing, product development, acquisition investments, licensing and other strategies not being successful; possible future issuances of debt or equity securities; the possible incurrence of significant patent litigation expenses or adverse legal determinations that find our patents not to be valid; new business development and industry trends; the possible need to raise additional capital in order to meet the Company's obligations and most other statements that are not historical in nature. Important factors that could cause actual results to differ materially from those described in the forward-looking statements are described in cautionary statements included in this news release. In assessing forward-looking statements, readers are urged to consider carefully these cautionary statements. Forward-looking statements speak only as of the date of this news release, and the Company disclaims any obligations to update such statements.