EYI Announces Appointment of Operations Liaison for Hong Kong and China


BURNABY, British Columbia, Sept. 21, 2005 (PRIMEZONE) -- EYI Industries Inc. (OTCBB:EYII) (http://www.StopDrinkingPoison.com ), a marketer of products that promote well-being and a healthy lifestyle, is pleased to announce the appointment of Mr. Marco Fung as the lead operations liaison for Essentially Yours Industries (Hong Kong).

In his capacity as lead operations liaison, Mr. Fung will be working with, and reporting directly to, Mr. Dori O'Neill, president and CEO of Essentially Yours Industries (Hong Kong). Mr. Fung will provide any assistance required to support all sales initiatives put forth by Mr. O'Neill throughout China and Hong Kong. In addition, Mr. Fung will be responsible for the day to day operation of the Hong Kong office, which includes operational issues as they relate to the sale of Code Blue and other EYI products in Hong Kong and China.

Mr. Fung will prove to be a valuable asset to Essentially Yours Industries (Hong Kong) as he has an extensive business background with a specific focus on production, sales, and customer service in the Asian market place. Mr. Fung's previous experience, contacts, language skills, and knowledge of Asian/Chinese customs will play a critical role in facilitating Essentially Yours Industries (Hong Kong) sales initiatives into Hong Kong and China.

Essentially Yours Industries (Hong Kong) president and CEO, Dori O'Neill stated, "We are extremely excited to have Marco join the EYI team. We are certain that Marco's skill sets will prove to be invaluable in facilitating our entry into the Asian Markets." O'Neill continued on to say, "I believe that Marco is another great milestone in establishing a superior infrastructure in Hong Kong as he has the knowledge, education, and experience to make a significant contribution to the Hong Kong operation."

This press release is available on the company's official online investor relations site for investor commentary, feedback, and questions. Investors are asked to visit the EYI Industries IR hub located at http://www.agoracom.com/IR/EYI. Alternatively, investors can e-mail AGORA Investor Relations directly at EYII@Agoracom.com.

About EYI (http://www.StopDrinkingPoison.com )

EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets products that promote health and well-being. Recently, EYI launched a consumer product that reduces arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue(tm) and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD(r), a liquid protein supplement that has brought weight loss benefits to our customers. More than 6 million bottles of CALORAD(r) have been sold since EYI was founded in 1995. Our newest product, PROSOTEINE, is experiencing similar success to CALORAD(r) and bringing our customers the benefits of a natural energy drink.

EYI markets its products through an extensive network of independent business associates. Our sales force is staffed by knowledgeable, experienced men and women and supported by our comprehensive training programs.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.



            

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