BEVERLY HILLS, Calif., Oct. 13, 2005 (PRIMEZONE) -- The health and beauty division of Sandy Steele Unlimited, Inc. (Pink Sheets:SSTU) announced today a marketing agreement for the Sandy Steele Skin Care product line through the award winning Hair Cafe and Salon located in the prestigious Promenade shopping district of Santa Monica, California; the Promenade area receives over 18 million visitors annually.
CEO Sandy Steele stated, "This an important step forward in the overall SSTU marketing strategy, because the Hair Cafe and Salon is so much more than just an upscale beauty salon." The Hair Cafe is a large, impressive complex integrating hair and beauty services, a European cafe, and the only color light therapy room in greater Los Angeles.
The Santa Monica Promenade, located on the Pacific Ocean between Beverly Hills and Malibu, covers 20 city blocks within two square miles of concentrated, high fashion retail stores and restaurants. It is a premiere destination of choice for travelers to Southern California. "The Sandy Steele Unlimited brand exposure is now increased significantly," said Ms. Steele
The Hair Cafe/Salon is affiliated with the Toni & Guy salon empire, which is based in London with 352 salons in 32 countries. They also provide on-going technical and creative training for affiliate salons through 21 international Toni & Guy academies. "With this new introduction of skin care products to Hair Cafe clients, we hope to forge a global marketing relationship with Toni & Guy salons," concluded Ms. Steele.
For additional information on Sandy Steele Unlimited, Inc. please go to www.steeleunlimited.com or call Steve Guidi at 1-877-SNDYSTL.
SAFE HARBOR: With the exception of historical information contained in this press release, this press release includes forward-looking statements made under the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, including but not limited to the following: product development difficulties; market demand and acceptance of its products; ability to obtain financing; the impact of changing economic conditions; business conditions in the Internet and direct marketing industries; reliance on third parties, including potential suppliers; the impact of competitors and their products; risks concerning future technology; and other factors detailed in this press release. The company currently does not report its quarterly financials to the Securities and Exchange Commission.