SAN DIEGO, Nov. 1, 2005 (PRIMEZONE) -- Who's Your Daddy (OTCBB:WYDY) announced today they will launch a national marketing campaign through sponsorship of the first ever "Who's Your Daddy -- Energy Drink" NASCAR Car and Truck Series.
Regan Smith will drive the No. 58 Car for the NASCAR Busch Series at the Texas Motor Speedway, while Tim Fedewa will be driving the No. 65, "Who's Your Daddy" Dodge Ram Truck in the Silverado 350 NASCAR Craftsman Truck series.
"I'm proud that Who's Your Daddy selected our team to make its entry into NASCAR," said Fedewa who will be making his seventh start for the Glynn Motorsports team. "The team finished 8th in June, and I'm looking forward to improving on that performance Friday night."
The sponsorship deal and announcement came after the "King of Energy" Launch at Lowe's Speedway in Charlotte, N.C. Executives of Who's Your Daddy and Glynn Motorsports met in Charlotte. The talks and discussions went extraordinarily well, as both the Glynn Motorsports Team, and Who's Your Daddy Inc. are ecstatic about the opportunity to work together.
"We've been getting stronger as a team each week, and we've been qualifying well the past two weeks. If we can improve our race performances to equal our qualifying efforts, we'll finish the year on a strong note," added Fedewa.
Glynn Motorsports is owned by Phoenix businessman, Scott Glynn. After starting and running a widely successful business, Glynn's history in racing led him to invest in the growing sport of NASCAR.
"I've always been involved in motor sports, from dirt bikes to racing off-shore powerboats," Glynn said. "With the Who's Your Daddy brand and image, along with my business experience and well tuned race team, this should prove to be both dynamic and exciting."
Glynn Motorsports' has a 50,000 square foot state-of-the-art shop in Mooresville, N.C., which houses Glynn's established NASCAR Busch Series, and NASCAR Craftsman Truck Series teams.
"We're proud to have Who's Your Daddy join us as our primary sponsor at NASCAR," said Jason Butler, General Manager for Glynn Motorsports. "We've been competitive in both series, and we're looking forward to a good weekend for the new Who's Your Daddy, Car and Truck."
Who's Your Daddy envisions fantastic results from the Sponsorship of NASCAR with full on support on behalf of its national distributors and retailers. The Who's Your Daddy catch phrase is known and used widely around the world and particularly with the NASCAR demographic. Everyone both in and out of the organization feels it's the right drink for the right market.
David Mitchell, Executive Vice President of Business Development for Who's Your Daddy, who was instrumental in putting the deal together, had this to say: "This is the national marketing campaign we've been looking for, and we plan to utilize it effectively in conjunction with our distribution channels. The exciting part above and beyond the race is the awareness, support and loyalty of the brand that we hope to achieve in the coming months. NASCAR and its fans are the people we want to make friends with. Our hope is to construct a winning team, with a winning drink, and a winning name, on the largest scale possible."
About Who's Your Daddy, Inc.
Who's Your Daddy, Inc. is a publicly traded licensing company that designs and licenses a variety of products centered on the trademark-protected brand, 'Who's Your Daddy'. Who's Your Daddy, Inc. holds licensing rights to the name Who's Your Daddy for more than 300 products in the U.S., Europe, Canada, Australia and Japan. The 'Who's Your Daddy' range of product offerings are designed to appeal to young men, women and sports fans who strive for "style with authority." Who's Your Daddy, Inc. is traded under the WYDY stock ticker.
This material includes forward-looking statements based on management's current reasonable business expectations. In this document, the words "can," "anticipates," and similar expressions identify certain forward-looking statements. These statements are made in reliance on the Private Securities Litigation Reform Act, Section 27A of the Securities Act of 1933, as amended. There are numerous risks and uncertainties that could result in actual results differing materially from expected outcomes. The material should be read in conjunction with the company's current annual and quarterly reports filed with the SEC, which contain discussions of currently known factors that could significantly impact the company's future.