COLUMBIA, Md., Nov. 2, 2005 (PRIMEZONE) --
When/Where: Nov. 4-6 - Noon - 5:30 p.m.
at Mall of Columbia
Visuals: New and Expectant Moms of Maryland and Washington, D.C.
Participate in Entertainment & Educational Events for
Mom and Baby provided by Real Savvy Moms and its Sponsors
What: Real Savvy Moms(r), a national health and emotional
wellness initiative for the new mother market, launches
a 30-day live event tour in 10 key markets. The
nationwide Mall Tour will be in the Washington, D.C.
area at the Mall of Columbia in Maryland, with a host
of games and education activities supported by Real
Savvy Moms' national sponsors. Real Savvy Moms offers
health, parenting, beauty, nutrition, financial and
fitness advice, as well as a community sounding board
for the exchange of common interests and support.
The national tour's goal is to bring education and
information to mother's neighborhoods.
The event runs Friday through Sunday from noon to
5:30 p.m. Activities include: New Mommy Makeovers;
Children's Story Time; Spin the Bottle game; a
Rhythm & Blue Safety Sing-Along; an Oral Care Game Show;
a Hospital Packing Race; Nutrition Jeopardy; and
Toddler Races.
Purpose: Nationwide, some 4 million new babies are born each
year, many to first-time mothers. While all mothers
need a support system, not everyone has one. Real Savvy
Moms is a new, fully integrated program that galvanizes
the power of Public Television, the Internet, live
events and the relationship that exists between a
pregnant woman and her healthcare provider. Women get
360-degree access to valuable information and advice.
Research: Generation-X Moms are better-educated, more career
oriented, and more likely to question what they are
told than the previous generation of mothers.
Independent focus groups find that they want reliable
information by combining advice from trusted healthcare
providers with reassurance from sisters, friends and
other Real Moms who've been there. Today's Moms are
also tech savvy -- some 96% of new mothers go online
for parenting advice and information, while over 80%
of pregnant women surf the Internet for answers to
their pregnancy and parenting questions. Until now
they didn't have a central resource to go to for all
of their needs.
Sponsors: Real Savvy Moms' sponsors include some of the most
paramount organizations and brands in wellness,
nutrition, pregnancy and post-partum care, who believe
in the Real Savvy Moms' mission of being a credible
resource and support for new moms. They include
NESTLE(r) GOOD START(r) SUPREME, ARM & HAMMER(r) Oral
Care, Bare Escentuals(r), CRYO-CELL International, Inc.,
Cottonelle(r), Oreck(r), Smart Choices, Nordic
Naturals(r), and Willow Organic Baby Products.
The Real Savvy Moms logo is available at: http://www.primezone.com/newsroom/prs/?pkgid=2001