COSTA MESA, Calif., Nov. 8, 2005 (PRIMEZONE) -- Footwear retailers could see more green than red this holiday season, thanks to FormaLogix Inc. and the launch of its 3D Virtual Fit(tm) (VFit(tm)) system. FormaLogix is perfecting footwear fit through technology, and giving retailers a more effective way to manage sales by reducing the number of returns prompted by poor-fitting shoes.
"With the holiday shopping season in full swing, the retail industry is seeking ways to infuse more revenue into their operations and prevent the red ink of returns," said Andrew G. Hanscom, president and chief executive officer, FormaLogix. "To help retailers reduce the number of returns, we're introducing the 3D Virtual Fit system."
FormaLogix's patented 3D Virtual Fit system employs an engaging interactive kiosk, sophisticated digital imagers and proprietary software to take 3-D images of a person's feet. The 3D Virtual Fit system compares these images to 3-D images of the inside of a shoe and determines how a person's feet will fit into a pair of shoes, all before the shopper even tries them on.
"We help shoe retailers grow their businesses by providing innovative technology that will help them increase sales, reduce returns and enhance customer satisfaction," Hanscom said. "VFit allows customers to actually see how their foot fits into a shoe by viewing it on the screen of our kiosks and then on their home computers by visiting our online shopping guide at 3DFoot.com."
Retailers benefit from a more reliable way to satisfy customers' shoe-buying demands while mitigating one of the largest problems facing retailers: the high number of poor-fit returns.
Storefront retailers receive the added benefit of a less time-consuming sales cycle. FormaLogix's VFit acts as a sales assistance tool, educating users on their correct shoe size by brand and style. For the sales person, multiple runs to the stock room for multiple shoe sizes can be eliminated, and the validation of getting the right fit the first time enhances their credibility with the customer.
Already in use by major brands and earning consumer enthusiasm, FormaLogix expects the industrywide launch of its 3D Virtual Fit system to help bolster the retail industry this holiday season. Online giants Zappos.com and shoes.com as well as selected Foot Locker locations are early adopters of FormaLogix's 3D Virtual Fit system.
In addition, many manufacturers are beginning to see the value VFit can bring to their brand. Manufacturers, such as Brooks Sports and New Balance, are looking to FormaLogix's 3D Virtual Fit system to sell more shoes, showcase their multiple-width products and receive marketing data showing customer buying habits and preferences.
About FormaLogix Inc.
FormaLogix Inc. is perfecting footwear fit through technology, and providing retailers and manufacturers a more effective way to manage customer expectations and sales by engaging customers in the shoe-fitting process and reducing the number of returns prompted by incorrectly sized shoes. FormaLogix is the creator of a breakthrough 3-D scanning technology that compares the 3-D scan of a person's feet to the actual space available inside of a pair of shoes. This technology lets consumers literally see how a shoe will fit before trying it on for size. FormaLogix's flagship solution for the retail market is the 3D Virtual Fit(tm) (VFit(tm)) system. Learn more at www.formalogix.com and www.3dfoot.com.
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