SunnComm Denies Published Reports of Joint Venture

| Source: SunnComm International, Inc.

PHOENIX, Nov. 8, 2005 (PRIMEZONE) -- SunnComm International, Inc. (Pink Sheets:SCMI), maker of MediaMax, America's best selling and most accepted content protection and enhancement technology, announced today that certain reports announcing a joint venture with one of its competitors are absolutely not true.

There are published reports circulating online that state SunnComm is creating a new kind of DRM under a joint venture with a competitor named Macrovision (Nasdaq:MVSN). In part, the story claims:

"From December 1, all iTunes downloads will carry a new kind of Fair Play DRM, a direct negative feedback 'watermark' recognized by Fair Play earbuds and, ultimately, by other audio devices from manufacturers who sign up for the code, which was created under a joint SunnComm and Macrovision venture." The original inaccurate story was written by Jon Newton, editor of on Saturday, November 5th and can be found at the following online link:

At this time SunnComm is not involved, in any way, with Macrovision as it relates to development projects or other discussions with Apple Computer. Executives at MediaMax Technology Corp. (OTCBB:MMXT), the seller of MediaMax, have confirmed that they are not currently working with Macrovision in relation to the development of a new kind of DRM for Apple(r).


In just five years, SunnComm International Inc. (Pink Sheets:SCMI) has become the leader in digital content enhancement and security technology for audio compact disc media. MediaMax can be found on many Gold, Platinum and Double-Platinum selling Albums and has appeared on many other best-selling albums, totaling over 140 commercially released CD titles across more than 30 record labels. SunnComm was the first company to commercially release a content-protected audio CD in the United States and co-developed and implemented an early version of the Microsoft Windows Media Data Session Toolkit ( For more information about the company please visit the Web site at (, or please contact:

 Company contact:                Investor contact:
 Peter H. Jacobs                 Investor Relations
 602-267-7500                    602-231-0681    


MediaMax Technology Corporation (OTCBB:MMXT), with its international reach, implements the delivery of digital content security products for the entertainment industry. With established long-term industry contacts throughout the world, the company understands the challenges surrounding digital content management and protection. MediaMax Technology ( is the exclusive sales and marketing arm for SunnComm's MediaMax suite of products. For additional information about the company, please visit the Company's Web site at ( or contact:

 Company Contact:                    Investor contact:

 Scott Stoegbauer                    Investor Relations
 602-267-3800                        602-231-0681

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