ADVISORY, Nov. 9, 2005 (PRIMEZONE) --
When/Where
Nov. 11, 12 and 13 -- noon - 6 p.m.
At North Point Mall
What: Real Savvy Moms(R), a national health and emotional
wellness initiative for the new mother market,
concludes its 30-day live event tour in 10 key markets
in Atlanta this weekend. The nationwide Mall Tour will
be in the Atlanta area at North Point Mall with a host
of games and education activities supported by Real
Savvy Moms' national sponsors. Real Savvy Moms offers
health, parenting, beauty, nutrition, financial and
fitness advice, as well as a community sounding board
for the exchange of common interests and support. The
national tour's goal is to bring education and
information to mother's neighborhoods.
Hosting this weekend's activities at North Point Mall
center court are Maria Aviles, Liwaza Green, and Kathie
Larkin, the three dynamic young mothers who will
co-host the upcoming TV show; "Real Moms, Real Stories,
Real Savvy," a national weekly series airing in 2006
and distributed to Public Television stations across
the United States through the National Educational
Telecommunications Association. The event runs Friday
through Sunday from noon to 6 p.m. Activities include:
New Mommy Makeovers; Children's Story Time; Spin the
Bottle game; a Rhythm & Blues Safety Sing-Along; an Oral
Care Game Show; a Hospital Packing Race; Nutrition
Jeopardy; and Toddler Races.
Purpose: Nationwide, some 4 million new babies are born each
year, many to first-time mothers. While all mothers
need a support system, not everyone has one. Real Savvy
Moms is a new, fully integrated program that galvanizes
the power of Public Television, the Internet, live
events and the relationship that exists between a
pregnant woman and her healthcare provider. Women get
360-degree access to valuable information and advice.
Research: Generation-X Moms are better-educated, more career
oriented, and more likely to question what they are
told than the previous generation of mothers.
Independent focus groups find that they want reliable
information by combining advice from trusted healthcare
providers with reassurance from sisters, friends and
other Real Moms who've been there. Today's Moms are
also tech savvy -- some 96% of new mothers go online
for parenting advice and information, while over 80% of
pregnant women surf the Internet for answers to their
pregnancy and parenting questions. Until now they
didn't have a central resource to go to for all of
their needs.
Sponsors: Real Savvy Moms' sponsors include some of the most
paramount organizations and brands in wellness,
nutrition, pregnancy and post-partum care, who believe
in the Real Savvy Moms' mission of being a credible
resource and support for new moms. They include
NESTLE(R) GOOD START(R) SUPREME, ARM & HAMMER(R) Oral
Care, Bare Escentuals(R), CRYO-CELL International,
Inc., Cottonelle(R), Oreck(R), Smart Choices(tm),
Nordic Naturals(R), and Willow(tm) Organic Baby
Products.
The Real Savvy Moms logo is available at:http://www.primezone.com/newsroom/prs/?pkgid=2001