DULLES, Va., Nov. 10, 2005 (PRIMEZONE) -- Instant messaging (IM) is up 19 percent year over year and is deeply entrenched in the U.S. with many Americans sending as many -- if not more -- IMs than they do emails. Meanwhile, at-work and mobile messaging have gone mainstream, according to the third annual Instant Messaging Trends Survey from AOL.
Today, multiple screen names, parental IM rules for teens and rampant "away messaging" are standard across all regions, genders and ages. Instant messaging has taken over as the communications vehicle of choice with 25 percent of users saying they would like to see entertainment content within IM and 20 percent saying they would like to make voice calls to landlines and cell phones directly from their IM service.
Top-line survey findings include:
Email is Old School: Thirty-eight percent say they send as many or more IMs than emails, and the younger users are, the more likely they are to favor IM. Two-thirds (66 percent) of teens and young adults (ages 13-21) say they send more IMs than emails, up from 49 percent last year.
Meet the Parents: More than half (53 percent) of teens (ages 13-17) surveyed say their parents now issue guidelines and rules about instant messaging. Teen boys (55 percent) are more likely to have parental IM rules than are teen girls (50 percent), and fully 65 percent of teens who have rules say they follow them.
Hit the Road: One in three (33 percent) IM users send mobile IMs or text messages from their cell phones at least once a week. This is a dramatic increase over 2004, when just 19 percent said they do so, and 2003 when the figure was 10 percent.
I Want IM TV!: One in four (26 percent) IM users say that live streaming television is the one feature they wish was available on their IM service. Music on demand came in second (25 percent) and video on demand was third (21 percent).
The Sound of Your Voice: Meanwhile, 20 percent say they currently enjoy, or would like to try, making live voice calls to other computers, landlines and cell phones directly from their IM service. Another 12 percent say they would be interested in an IM-based VoIP service that could replace their primary household phone line.
Another Day, Another "Away Message": Half (47 percent) of those ages 13-21 change their away messages every day, to let others know where they are (71 percent), to list a cell phone number or alternate way to be reached (47 percent) or to post a favorite lyric or quote (47 percent). Seven percent have even posted a call to action, like "Please donate to the Red Cross to help hurricane victims."
IM Too Busy: At-work IM users now send IMs to communicate with colleagues (58 percent), to get answers and make business decisions (49 percent) and even to interact with clients or customers (28 percent). Twelve percent have used IM at work to avoid a difficult in-person conversation.
"Instant messaging is a part of everyday life, with more and more people using their IM service as a starting point for all communications, from sending mobile messages to friends on cell phones to placing VoIP-based phone calls," said Chamath Palihapitiya, vice president and general manager, AIM and ICQ, America Online, Inc. "Usage is spiking, and not just among teens. Parents, grandparents and professionals are all using instant messaging to stay in touch and enhance their day-to-day communications."
Nationwide and around the world, instant messaging use is growing, with nearly 12 billion(1) instant messages being sent every day worldwide, according to IDC. ComScore Media Metrix(2) reports that there are more than 300 million people across the globe -- and more than 80 million Americans -- who regularly use instant messaging as a quick and convenient communications tool.
The AOL(r) Instant Messaging Trends survey of more than 4,000 respondents ages 13 and over was conducted in partnership with Opinion Research Corporation from September 16-26, 2005.
Top 10 Cities and AOL's Third Annual IM Awards
This year's survey includes a listing of America's top ten cities for IM usage and a number of "awards" for unique instant messaging habits of IM users in various cities.
According to the survey, the top ten markets for instant messaging are: 1. Miami, FL; 2. New York, NY; 3. Boston, MA; 4. Chicago, IL; 5. Atlanta, GA; 6. Dallas/Ft. Worth, TX; 7. Detroit, MI; 8. San Francisco, CA; 9. Sacramento, CA; 10. Tampa, FL.
The AOL IM Awards include:
The Romance@Work Award: In Los Angeles, IM users are most likely to flirt by instant message from the workplace (40 percent).
The Water Cooler Award: At-work IM users in Dallas / Ft. Worth are most likely to gossip or complain about the boss via instant message (44 percent).
The Chatty Cathy Award: IM users are most "talkative" in Miami, with an average of more than two instant messaging conversations going on at once.
To learn more about the top 10 IM cities and to see the Awards they have won this year from AOL, click here: http://www.aim.com/survey?source=PZ1
Teens and Instant Messaging
Ninety percent of Internet-savvy teens and young adults say they send instant messages, and 80 percent of those ages 22-34 say the same. Among those with IM rules, 43 percent say they can send instant messages only when their homework is done. Meanwhile, 24 percent can go online for a set amount of time each day or can only send IMs to a group of people known by their parents. Twenty-three percent can IM only at certain hours of the day.
In addition, among those with IM rules, 43 percent say they can send instant messages only when their homework is done. Meanwhile, 24 percent can go online for a set amount of time each day or can only send IMs to a group of people known by their parents. Twenty-three percent can IM only at certain hours of the day. To learn more about teens and instant messaging, click here: http://www.aim.com/survey?source=PZ2
IM in the Workplace
According to IDC, more than 28 million business users worldwide use instant messaging to send nearly 1 billion messages each day at work.(3) Meanwhile, the AOL Instant Messaging Trends survey revealed that more than three in four at-work IM users (77 percent) say that instant messaging has had a positive impact on their work lives. In addition, one in four (25 percent) of at-work IMers say that instant messaging enables them to check in on their children during the workday, providing greater peace of mind.
In addition, 43 percent of at-work users send instant messages to plan activities with family or friends, while 32 percent send celebratory wishes, such as Happy Birthday, and 26 percent share photos. In Detroit, 21 percent of at-work users use IM to stay in touch with friends or family serving in the military. To learn more about instant messaging at work, click here: http://www.aim.com/survey?source=PZ3
Mobile Messaging
One in three (33 percent) IM users say they also send SMS messages or mobile instant messages at least once a week from their cell phone. Nearly half (47 percent) of IM users aged 13-21 engage in text messaging and mobile instant messaging, while 42 percent do the same. Meanwhile, one-quarter (24 percent) of those aged 35-54 say they send messages from their cell phones. To learn more about mobile messaging, click here: http://www.aim.com/survey?source=PZ4
IM on a Global Scale
The interest in making PC-to-phone calls from the IM service is high around the globe, with Brazil leading the way. In fact, 60 percent of Brazilian IM users want to make PC-to-phone VoIP calls. Meanwhile, 48 percent of IM users in Hong Kong and 45 percent in Germany want to do the same. To learn more global IM trends, click here: http://www.aim.com/survey?source=PZ5
It's Who You Know: More than 47 percent of those surveyed say they use more than one IM application. However, AOL remains the leader, with 65 percent of users selecting AOL's instant messaging services, including the AOL(r) Buddy List(r) feature, the free AIM(r) service (http://www.aim.com) and the global ICQ(r) instant messaging service (http://www.icq.com).
Survey Methodology: Survey results are based on 4,032 respondents -- Internet users aged 13 years and older -- in the top 20 markets around the country. The survey was conducted September 16-26, 2005 by Opinion Research Corporation on behalf of America Online. The survey rankings are a compilation of several key factors, including the current percentage of instant message users; the number of people on their contact list; the number of instant messages sent per day; the average number of instant messaging conversations at one time; the number who customize their IM application; the number who have more than one screen name; the number who change their away messages; and the percentage who send more instant messages than emails.
About America Online, Inc.
America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
(1) IDC Worldwide Enterprise Instant Messaging Applications 2005-2009 Forecast and 2004 Vendor Shares: Clearing the Decks for Substantial Growth
(2) comScore Media Metrix, August 2005
(3) IDC Worldwide Enterprise Instant Messaging Applications 2005-2009 Forecast and 2004 Vendor Shares: Clearing the Decks for Substantial Growth
