Beautiful swan carries Aalborg Akvavit


Stora Enso Packaging Boards
Consumer Boards
FIN-55800 IMATRA, Finland
Tel. +358 2046 121
Fax +358 2046 24716
 
PRESS RELEASE
15 November 2005
 
Beautiful swan carries Aalborg Akvavit
 
Denmark's Aalborg Akvavit is renowned worldwide - and so is the special Jule Akvavit Christmas package. Aalborg Jule Akvavit is produced only in limited numbers and every three years it is presented in an attractive new bottle and carton. The latest carton was a winner of Pro Carton/ECMA Awards 2005.
 
Aalborg Akvavit is produced by V&S Danmark A/S (De Danske Spritfabrikker), Scandinavia's largest producer and supplier of aquavit products. The company's success is based on the aquavit range and today it supplies this unique, full-bodied spirit to more than 100 countries.
The current Jule Akvavit shape was designed as a tribute to H.C.
 
Andersen, to commemorate the 200th anniversary of the famous author's birth. Inspired by one of H.C. Andersen's best-known and most-loved fairytales, Den grimme aelling (The Ugly Duckling), the form of the bottle and the carton depicts a beautiful swan. The carton is made from the Ensocoat solid bleached sulphate board from Stora Enso.
 
Collector's item
 
"The unique design makes a strong contribution to our brand. This is particularly true of Aalborg Jule Akvavit, which has become a popular collector's item since it was first launched in 1982. Many people buy two bottles; one to drink and one for the collection," says Martin Bjelgaard, Marketing Manager of V&S Denmark A/S. The company has a long tradition of challenging packaging industry with its ambitious and demanding approach to design.
 
The manufacturer of the Jule Akvavit carton is chosen by a design competition arranged by V&S Denmark jointly with Papermint Design, which has been responsible for creating the Jule Akvavit bottles for many years. On this occasion, the carton producer chosen was Schur Pack Europe, which is supported by a creative department with professional and experienced designers and which had made significant investments in prepress equipment and printing machines. The swan package was designed by the three companies working in very close and creative cooperation.
 
"Designing the new Jule Akvavit bottle and carton is a real platform for innovation. It takes a lot of creativity, very strong converting expertise and the right board material to achieve the right solution,"
underlines Zdenek Musil from Papermint Design.
 
Strong carton with great aesthetic appeal
 
"The bottle is heavy, so we needed a strong, high-quality board in order to secure a safe construction. The carton consists of three parts, which are printed on both sides. This requires that the board has a very good surface on both sides and that it performs optimally in a complicated process," says Peter Carl, Sales Manager at Schur Pack Europe. The excellent printability of Ensocoat results in a brilliant visual appearance, which is capable of communicating the key brand properties to the full.
 
The Aalborg Jule Akvavit carton was the winner of the Beverage category in the Pro Carton/ECMA Awards 2005. Style and elegance were the words used by the Jury to describe the winning carton. Another particularly appreciated feature was the carton opening, featuring a gliding swan opening its wings, which creates an eye-catching display effect.
 
Direct link to picture:
 
For further information:
 
Stora Enso Danmark A/S
Flemming Wulff
Vognmagergade 7
DK-1120 Copenhagen K
DENMARK
Tel. +45 33 155 815
 
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