Best Cellars Co-Founder Josh Wesson Picks the Best Pours
for Terra Blues and Rold Gold Pretzels
New Program Launches with Pinot Noir and Chardonnay from Twin Fin
NEW YORK, Nov. 15, 2005 (PRIMEZONE) -- JetBlue Airways Corp. (Nasdaq:JBLU) and Best Cellars Inc. today begin a new wine program for the low-fare airline. Twin Fin's 2004 California Pinot Noir and Chardonnay, the best-selling new brand in the United States, will be the program's first selections, available for purchase on all JetBlue aircraft by Dec. 1. Selections will change throughout the year.
"JetBlue redesigned the travel experience by building our airline around low fares and excellent service," said Eric Brinker, JetBlue's director of product development and customer experience. "We are pleased to expand our award-winning service by partnering with Joshua Wesson and Best Cellars to bring fine wines to our customers, which have been thoughtfully paired with our complimentary brand-name snacks. This is just the latest in a number of steps we've taken to continually make the JetBlue Experience the best in the industry."
Dedicated to bringing low-priced, high-quality wines from around the world to the marketplace, Best Cellars arranges its offerings by taste, grouped into eight easy-to-understand categories ranging from "Fizzy" (for sparkling wines) to "Sweet" (for wines that go well with dessert).
"It's exciting to be able to offer first-class wine selections to JetBlue customers," said Best Cellars founder Joshua Wesson. "For way too long, high-quality wines have been denied to budget-minded travelers. Not on the ground in our Best Cellars stores - and now, not in the air on JetBlue. I've always believed that selecting and enjoying wine doesn't have to be complicated or expensive - it just has to make sense. That's why we arrange our wines by taste, not origin or grape-type - to make it easy to find a bottle that's going to please your palate. In partnering with JetBlue, you can say we've taken the wine experience to a whole new plane."
"We are thrilled to partner with JetBlue and to have our Twin Fin Chardonnay and Pinot Noir poured on their flights," said Twin Fin Winemaker Hugh Reimers. "We look forward to introducing our fruit-driven and approachable wines to new consumers and hope our wines add to the already incredible in-flight experience on JetBlue."
Josh Wesson's tasting notes will be provided with each wine selection on board. Below are the tasting notes for the program's first selections, Twin Fin Chardonnay and Pinot Noir:
Twin Fin Chardonnay 2004 Endless Summer Topped with more tropical fruit than a Carmen Miranda headdress, our Twin Fin Chardonnay offers fans of supple white wines a two-sip trip to a tasty place where every day is sun-kissed and every wave of flavor has a perfect peak. Cowabunga! What: Chardonnay Where: Central Coast, CA Sugar level: Dry Taste category: Soft FYI: Terrific with Terra Blues(r) Twin Fin Pinot Noir 2004 Good Air! Twin Fin's irresistibly delicious Pinot Noir is as smooth as a silk sarong, and as seductive as a ripe Bing cherry. Hold it up to your ear and it will whisper, "come-hither," leaving you no choice but to skip the swirling and go straight to tasting. Cheers! What: Pinot Noir Where: Central Coast, CA Sugar level: Dry Taste category: Smooth FYI: Righteous with Rold Gold(r) Pretzels
Best Cellars operates a chain of award-winning value-oriented wine stores where the bottles are arranged by taste and priced mostly under $15. Selections are limited to around 100 labels from across the wine world, hand-picked by the Best Cellars team of top-gun palates led by Chairman, Co-Founder and Executive Wine Director, Joshua Wesson (who now adds "Low-Fare Sommelier" to his long list of vinous accomplishments). Best Cellars stores can be found in New York City, Boston, Washington D.C., Dallas and Arlington, VA. The company's online store is accessible at www.bestcellars.com.
Twin Fin is made by Pacific Wine Partners, a Constellation Wines U.S. company and a leading producer of premium California wines and importer of wines from Australia and New Zealand. Constellation Wines U.S. is part of Constellation Wines, the world's largest wine business, an operating division of Constellation Brands, Inc. (NYSE:STZ) (NYSE:STZ.B) ("CBI"). Constellation Wines U.S. encompasses three of CBI's U.S. wine businesses: Canandaigua Wine Company, Pacific Wine Partners, and North Lake Wines. Pacific Wine Partners produces several top California brands including Blackstone, Black Box, and Hayman and Hill and is the U.S. importer for Banrock Station, Hardys, Leasingham, Barossa Valley Estate, Yarra Burn, Starvedog Lane, Brookland Valley, and Chateau Reynella from Australia and Nobilo from New Zealand.
JetBlue Airways is a low-fare airline based in New York City, with 336 daily flights to 33 cities in North America and the Caribbean. All JetBlue aircraft feature roomy leather seats with 36 channels of free DIRECTV(R) programming, the most live television offered by any airline. More than 100 channels of live XM Satellite Radio will be introduced beginning this year, giving customers the most live entertainment options of any airline. On flights longer than two hours, a selection of first-run movies and bonus features from FOX InFlight is also available.(a) With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, you can have as many complimentary brand name snacks and beverages as you want(b), and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.
(a) FOX InFlight(tm) premium movies are available on flights longer than two hours. DIRECTV(r) service is not available on flights between JFK/Newark and Puerto Rico or the Dominican Republic; however, FOX InFlight(tm) is offered complimentary on these routes. JetBlue's in-flight entertainment system is powered by LiveTV, a wholly owned subsidiary of JetBlue.
(b) Beer, wine and cocktails are available for purchase ($3-$4) on JetBlue flights over one hour.