NEW YORK, Nov. 15, 2005 (PRIMEZONE) -- Quality Health, a division of Marketing Technology Solutions Inc. (MTS), today announced the acquisition of Nubella LLC. The two leading health and wellness companies are joining forces to deliver diet and nutrition information to health-conscious consumers.
Over the past three years, Nubella (http://www.nubella.com) has partnered with leading health and wellness figures to deliver easy-to-use information on healthy lifestyle choices. By way of signature publications like the popular 'N' magazine, Nubella has offered a relevant, consumer-friendly perspective that stands out from today's confusing media clutter.
As part of the Quality Health family of products of services, the Nubella team will re-launch its magazines and newsletters under the Quality Health umbrella; also developing new, innovative consumer services with its cutting-edge data mining technology.
"I am very excited to bring Nubella's talented team to Quality Health," said Helene Monat, Chief Executive Officer at MTS. "Their compelling publications and ingenious nutrition tools will greatly enhance the experience for the millions who visit QualityHealth.com every month."
In addition to Nubella's publications, Quality Health will use the acquisition to accelerate the development of the world's first nutrition scorecard for the everyday consumer. Built in part on Nubella's cutting-edge data mining technology, supermarket shoppers will be able to use this patent-pending service to receive personalized evaluations that detail the nutritional values of their purchases on a monthly, quarterly and annual basis. The patent-pending nutritional scorecard is part of Quality Health's efforts to broaden its content offerings beyond discussion of today's most pressing health conditions.
Matthew Combs, Nubella's founder and CEO, explains, "Quality Health understands that consumers are as concerned about their everyday health and nutrition as they are about serious medical conditions. Together, our mission to deliver effective health management tools to consumers will only be expedited as a result of this acquisition; something that will truly stand to benefit the broader consumer market."
Quality Health's current consumer services include QualityHealth.com (http://www.qualityhealth.com), one of the nation's top consumer health information websites, featuring online courses, educational kits and other helpful tools for consumers interested in managing their health. In the coming months, Quality Health will continue to push out further improvements to the site by integrating additional tools and editorial content.
About Nubella LLC
Founded in 2002, Nubella is a leading health and wellness company. Its focus has been two fold: products based on new nutrient data mining technology and consumer publications built around a special interest in healthy lifestyle choices.
Nubella's signature N magazine is highlighted by editorial contributions from Bob Greene, the author of "Total Body Makeover," and Carolyn O'Neil MS, RD, the author of "The Dish on Eating Healthy and Looking Fabulous."
About Quality Health
A division of MTS, Quality Health is a leading health and wellness company that provides diet and nutrition information to consumers. Services include quality lead generation, specialized patient acquisition, patient education and interactive marketing.
Quality Health operates QualityHealth.com, a nationally ranked consumer site with 10 million members who visit for health management tools, support groups, courses and breaking news. The site also features product samples and other offers from leading pharmaceutical and consumer products companies.