All Proceeds Benefit The Breast Cancer Research Foundation, Song's
Partner in the Effort to Increase Awareness and Raise Funds in the
Search For a Cure
Song's Distinctive 'Pink Plane' Flies on to Raise Awareness for the Cause
ATLANTA, Nov. 21, 2005 (PRIMEZONE) -- Song(r), Delta Air Lines' low-fare, high-style air service, announced today that it raised $75,000 for the fight against breast cancer throughout the month of October, Breast Cancer Awareness Month.
Song will donate the money to its partner in the cause, The Breast Cancer Research Foundation (BCRF). The funds raised include generous on-board donations from passengers, proceeds from onboard sales of nonalcoholic "pink beverages" and the sale of "pink products" in local Song markets.
"Song and Delta are deeply committed to helping raise both awareness and funding for the fight against breast cancer," said Tim Mapes, vice president of Marketing for Song. "We are proud to partner with The Breast Cancer Research Foundation, an organization that has worked tirelessly on prevention and the search for a cure, and we are thrilled to provide them with much-needed funding -- through the generosity of both our passengers and employees -- for innovative research that will, one day, lead to a cure."
On Oct. 1, Song introduced a pink plane to its fleet in partnership with BCRF to raise awareness for the disease. Song replaced the distinctive lime green and white exterior on one of its Boeing 757s with pink and white markings, and also added the BCRF logo adjacent to the boarding door. On Oct. 7, Evelyn Lauder, Founder and Chairman of BCRF, and Elizabeth Hurley, Estee Lauder brand and Estee Lauder Companies Breast Cancer Awareness Campaign spokesmodel, joined Song to officially unveil its pink plane at events in Boston and New York. This pink plane will remain in Song's fleet well beyond October in an effort to further enhance awareness for the fight against breast cancer.
"Our partnership with Song is truly unique and dynamic. With the help of the wonderful employees at Song and Delta, we are getting the word out about the need to support research to end breast cancer. We are grateful for the opportunity to touch so many people with our important message," said Myra Biblowit, president of The Breast Cancer Research Foundation.
Additionally, throughout October, Song sold 10 distinctive pink products from a variety of retailers through the Song Marketplace, a new shopping feature on Song's industry-leading in-flight entertainment system. Participating retailers donated a portion of the proceeds from each sale to BCRF. The products included: b.sweets Chocolate 12 oz. Rx Chocolate Box; a charm bracelet from Carolee; Chelsea Paper Co.'s Perfectly Pink stationery set; Chip & Pepper's "Pink Power" jeans; Daytimers' Pink Ribbon wall calendar; Karen Neuburger's pink slipper socks; Pack It Up Inc.'s 3-in-1 pink travel towel; The Sak's Pink Ribbon Hobo bag in Blush Sparkle; Scanty's Luxury Loungewear and Tumi's Pink Signature Demi Zip purse. In addition to purchasing products to benefit BCRF, customers had the opportunity to make a $5 donation directly to BCRF through the Song Marketplace.
About Song
Launched on April 15, 2003, Song, Delta's award-winning, low-fare air service, offers non-stop service between the Northeast and Florida leisure destinations including New York, Boston, Hartford, West Palm Beach, Fort Myers, Fort Lauderdale, Tampa and Orlando, as well as coast-to-coast service to Los Angeles, San Francisco and Seattle. Song also serves Las Vegas, Aruba, San Juan and Nassau, Bahamas. Song operates a fleet of Boeing 757s with 199 all-leather, all-coach seats.
All Song aircraft are equipped with personal video monitors at each seat, offering a wide array of entertainment features -- accessible via touch-screen technology, including: live, DISH Network television; movies available on-demand; MP3 programming from more than 1,600 songs and a suite of video games. Song also offers a complete on-board food menu featuring healthful, organic food options and a few indulgences such as Song's signature martinis -- shaken or stirred. Song beverages are intended to be sipped responsibly by adults.
Customers can use a credit card or cash to make purchases onboard. All Song flights are operated by Delta Air Lines. Song tickets can be purchased by visiting flysong.com and delta.com or by calling 1-800-FLY-SONG (1-800-359-7664) or Delta Reservations at 1-800-221-1212.
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research. The Foundation supports scientists at leading medical centers worldwide whose research is focused on achieving prevention and a cure for breast cancer in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2005, $22 million was awarded to 110 researchers across the U.S. and in Canada, Europe, Latin America, and Israel. Money magazine named BCRF one of America's eight top charities. The Foundation has received the highest rating from Charity Navigator, four stars, for four consecutive years, which means BCRF has outperformed most other charities in America in efficiently managing its finances. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.
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