StockMarketNewsAlert.com Introduces Alloy, Inc.


DEERFIELD BEACH, Fla., Nov. 22, 2005 (PRIMEZONE) -- Alloy, Inc. (Nasdaq:ALOY) is new to StockMarketNewsAlert.com. According to D. Baker at First Equity Group, Inc., "Recent news flow from the company has been very positive. The company recently announced Third Quarter Results; Total Revenues Up 18% and Net Income Up 368% Versus Prior Year Third Quarter."

Commenting on the third quarter, Matt Diamond, Chairman and Chief Executive Officer stated, "We are pleased to report that both the dELiA's and Alloy Media + Marketing businesses demonstrated improved sales productivity, margin expansion and increased cost efficiencies which resulted in meaningful profitability expansion. In addition, we began our previously announced dELiA's retail store roll-out plan as 10 new stores were open during the third quarter. We expect these positive operational and financial trends largely to continue in our fourth quarter. In addition, we remain well on track to complete the dELiA's, Inc. spin-off by the end of this fiscal year." For the full profile, the reader's attention should be drawn to our initiating report, which is available on www.StockMarketNewsAlert.com. More information is available on http://www.stockmarketnewsalert.com.

About Alloy

Alloy, Inc. is a media, marketing services, direct marketing and retail company primarily targeting Generation Y, a key demographic segment comprising the more than 60 million boys and girls in the United States between the ages of 10 and 24. Alloy's convergent media model uses a wide range of media assets to reach more than 31 million Generation Y consumers each month and is comprised of two distinct businesses: Alloy Media + Marketing and dELiA's, Inc. Alloy Media + Marketing is one of the largest providers of targeted media and promotional marketing programs incorporating such industry- recognized divisions as Alloy Marketing & Promotions (AMP), 360 Youth, American Multicultural Marketing (AMM), Market Place Media (MPM), Alloy Education, Alloy Entertainment, and Alloy Out-of-Home. Working with these groups, marketers can connect with their targeted audience through a host of advertising and marketing programs incorporating Alloy's wide ranging media and marketing assets such as direct mail catalogs, college and high school newspapers, Web sites, display media boards, college guides, and promotional events. dELiA's, Inc., our direct marketing and retail store subsidiary, includes the dELiA's, Alloy, and CCS brand names and sells apparel, accessories, footwear, room furnishings and action sports equipment directly to the youth market through catalogs, websites and retail stores

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Information contained herein is the opinion of stockmarketnewsalert.com and is intended to be used strictly for informational purposes. You should be aware that SMNA attempts to assure itself of the accuracy of the information contained in the analyses it publishes. In this regard, SMNA does, at times, rely on the accuracy of information supplied to it by the companies which are the subject of SMNA's analyses and/or parties related to those companies. SMNA also relies on the accuracy and integrity of information that is contained in company press releases and reports filed with the SEC. The companies mentioned in this publication have not approved the content or timing of the information being published unless otherwise noted.

SMNA, because it relies on information supplied by various third parties, disclaims any responsibility for the accuracy of such information. Any investor considering making an investment in any security which has been the subject of a SMNA analysis or opinion should, before making any such investment, consult with his/her market professional and/or do his/her own independent research regarding the company which is the subject of an SMNA opinion, recommendation or analysis.

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All material herein is information supplied by the company or other sources believed to be reliable. The information contained herein is not guaranteed by First Equity Group, Inc. to be accurate, and should not be considered to be all-inclusive. The companies that are discussed in this profile have approved the statements made in this profile. This profile contains forward-looking statements that involve risks and uncertainties. Statements in this press release about the company's future expectations other than historical facts, are 'forward-looking statements' within the meaning of section 27A of the Securities Act of 1933, section 21E of the Securities Act of 1934, as that term is defined in the Private Securities Litigation Reform Act of 1995. It is important to note that actual results and ultimate corporate actions could differ materially from those in such forward-looking statements. Such 'forward-looking statements' are subject to risks and uncertainties set forth from time to time in the Company's SEC reports that could cause results to differ materially from those expressed or implied include, but are not limited to, the results of future tests and the availability of funding for additional research and development. This material is for informational purposes only and should not be construed as an offer or solicitation of an offer to buy or sell securities. First Equity Group is not a licensed broker, broker dealer, market maker, investment advisor, analyst or underwriter. Please consult a broker before purchasing or selling any securities viewed on http://www.stockmarketnewsalert.com. First Equity Group may have purchased or received shares of ALOY on the open market. First Equity Group's affiliates, officers, directors, and employees may also have bought or may buy the shares discussed in this profile and may profit in the event those shares rise in value. First Equity Group does not and will not offer any opinion as to when others should sell; each investor must make that decision based on his or her judgment of the market.



            

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