NEW YORK, Nov. 30, 2005 (PRIMEZONE) -- Building on the triple-digit growth of its corporate Custom Cartoon Book program, The New Yorker Magazine's Cartoon Bank has introduced a complete line of new executive gifts designed to bring smiles and fond feelings to VIPs this holiday season -- and all the new year long. The gifts leverage The Cartoon Bank's collection of 90,000 cartoons, allowing virtually any company to customize their gifts to their specific industry.
"We saw a significant need for an executive gift program that was different, that had lasting impact and, frankly, that delivered a bigger bang for the buck. We decided to develop gifts that go way beyond the traditional logo-imprinted pen set," said Bob Mankoff, Cartoon Editor of The New Yorker and President of The Cartoon Bank. "Our executive gift program offers companies a sophisticated array of tools for forging real connections with their customers. And the best part is, the company giving the gift has as much fun with the product as the executives receiving it!"
All of the new products, which allow corporate gift-givers to expose their "lighter side," are completely customized with cartoons selected by the company and also feature the company's branding. The offering includes:
-- A page-a-day calendar with 365 custom-selected New Yorker cartoons; -- A wall calendar with 12 hand-picked cartoons along with optional quotes from your CEO; -- A logo-imprinted, framed new yorker cartoon or cover that you select; or an original cartoon by a new yorker artist you can commission; -- A boxed set of 20 new yorker cartoon and cover note cards, each measuring 5" x 7", with classic white envelopes.
"Humor is the tool that transforms the petty annoyances of corporate life from anger and frustration into laughter," added Mankoff. "Humor serves as an ice breaker in meetings and negotiations by stimulating fresh ideas, making personal connections and persuading an individual or a group in closing a deal," he added.
The Cartoon Bank's new line of Customized Executive Gifts complements its business of selling Custom Cartoon Books -- featuring 80 or more cartoons on subjects of the customer's choice -- to corporations, associations and non-profits. Its more than 50 custom book clients include Yahoo!, CNN, CourtTV and National Public Radio. The Cartoon Bank has produced more than 300,000 of these books in the past two years.
About The Cartoon Bank
The Cartoon Bank, a New Yorker Magazine company, features the world's largest resource of magazine-style cartoons. Bob Mankoff, founder and president, and The Cartoon Bank provide consulting on how to use humor to grow business, as well as humor workshops, cartoon licensing, commissioned cartoons and other products and services for corporations, trade associations and nonprofits of any size. Mankoff also serves as a commentator on the role of humor in popular culture, politics, business and life.