BOCA RATON, Fla., Nov. 30, 2005 (PRIMEZONE) -- American-Way Business Development (Pink Sheets:AWBV) today unveiled its brand affiliation and marketing roll-out plans for Rejuvenations By Robert Palumbo Inc., (RRP) a wholly-owned affiliate of AWBV. Once the program is in place, AWBV is expected to immediately begin the process for RRP to be spun-off into its own publicly-traded company.
"We've researched the billion dollar health and wellness industry thoroughly since the acquisition," explained AWBV CEO & President Donald Platten. "Our team has developed a high-powered strategy that will quickly communicate to thousands of customers while also soliciting our network marketing leadership and sales force."
The Rejuvenations three prong strategy includes:
1. International marketing & sales via an e-commerce site highlighting
RRP's brand affiliations.
2. Referral - Network Marketing - starting with the company's current
base of 5,000 customers then expanding through network marketing
similar to Nu-Skin(r) International and Mary Kay(r).
3. Trade Show Presentations & Exhibitions for the Health and Beauty
Industry.
About American-Way Business Development Corp.:
AWBV specializes in the acquisition and spin-off of small private companies. Once acquired, companies are given critical advice about due diligence, valuation analysis, and strategic market positioning in preparation to become a publicly-traded company. After the spin-off, AWBV maintains an ownership position and continues to guide these companies in meeting their strategic and financial objectives.
Rejuvenations By Robert Palumbo Inc. is headquartered at 612 Ridge Road, North Arlington, New Jersey. 07031.
For current quote go to: http://www.pinksheets.com/quote/quote.jsp?symbol=AWBV
The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by American-Way Business Development Corp. may differ materially from these statements due to a number of factors. The company assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.