SAN CLEMENTE, Calif., Dec. 8, 2005 (PRIMEZONE) -- Patriot Motorcycle Corporation (Pink Sheets:PMCY), exclusive worldwide distributor of the Patriot(TM) line of Dirt Bike motorcycles and All-Terrain Vehicles (ATVs) and the Steed(R) by Patriot(TM) domestic line of V-Twin custom street bikes, today announced the new Patriot OffRoad(TM) brand name for its entire line of All-Terrain Vehicles (ATVs) and Dirt Bikes.
Introduction of the new Patriot OffRoad(TM) identity represents a major element of the original initiative and marketing plan to offer all recreational vehicles and private-label products under a unified Patriot(TM) logo and brand.
The new Patriot OffRoad(TM) brand will be fully supported with a distinct new logo, cutting-edge graphics and comprehensive dealer and advertising support programs -- ranging from dramatic new signage and bold new media imagery to high-profile industry event participation and on-going coverage on the nationally syndicated "Steel Dreams" television show.
"We are excited to now offer our dealers. . . both domestically and internationally. . . the power of a unified Patriot brand that will build customer awareness, confidence and loyalty at an even greater and faster rate," states Mark Green, Chief Brand Officer for Patriot Motorcycle Corporation.
"The new, unified Patriot brand will also have the support of one of the finest management teams in the industry," adds Patriot CEO Michel Attias, "ranging from COO Scott Watson. . . who, along with Chief Technical Officer Ray Wedel, made frequent trips to China to ensure manufacturing performance. . . and numerous others, such as Vice President of Sales and Marketing Jim White, who is spearheading dealer introduction and awareness."
About Patriot Motorcycle Corporation
Patriot Motorcycle Corporation (PMCY) is the exclusive worldwide distributor of Patriot OffRoad(TM) line of Dirt Bike motorcycles and All-Terrain Vehicles (ATVs). The company and its management are firmly committed to building a significant and substantial Domestic and International dealer organization and to distributing the finest products that consistently out-price the competition (by as much as 50%). Patriot is also the first and only company to offer a Five Year Guarantee based on after-sale use of its co-branded zMAX(R) Micro-Lubricant.
Patriot Motorcycle Corporation also has a line of domestic V-Twin custom street bikes branded under the name Steed(R) by Patriot(TM). Additional Patriot branded products and accessories are also being evaluated. For more information visit www.patriotmotorcycles.com .
Note: Statements contained in this release that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1934, as amended. These forward-looking statements are made based upon information available as of the date hereof, and the company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risk and uncertainties and the company's actual results may differ from these forward-looking statements. Such risks and uncertainties include, but are no limited to, demand for the company's products and services, Patriot Motorcycle Corporation's (PMCY) ability to continue to develop its market, general economic conditions and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.
The Patriot OffRoad logo can be found at http://www.primezone.com/newsroom/prs/?pkgid=1828
The Patriot P logo can be found at http://www.primezone.com/newsroom/prs/?pkgid=2159