MOUNTAIN VIEW, Calif., Dec. 12, 2005 (PRIMEZONE) -- MacroPort (www.macro-port.com), a leading provider of mobile technology software, today announced its suite of software solutions that simplifies use of rich wireless content such as music, video, and photos as well as increasing accessibility to new mobile applications. MacroPort's solutions provide a foundation for acquisition and retention of customers, an enhanced end user experience and new revenue streams from content and services.
"We founded MacroPort with the goal of providing the global wireless community with the ability to fully utilize the functionality of the vast wireless channel," said Johnathan Tann, Vice President of Operations for MacroPort. "MacroPort is unique in its ability to deliver mobile software technology for carriers, software vendors and device manufacturers that strive to grow their businesses. We do this by making mobile content easier to access for the millions of customers who seek information and entertainment through their mobile devices."
MacroPort's comprehensive suite of mobile technology solutions consists of the following:
-- Universal Loader -- essentially serving as the company's 'secret
sauce,' this software facilitates numerous mobile applications by
eliminating the complexities of the hardware, operating system and
device form factor. The software can reside on removable memory,
on the mobile device or on the desktop which the device
synchronizes with. The application has an extremely small
footprint; it allows for easy installation, as well as removal and
cleanup of applications and content.
-- MediaPlay -- Allows for easy movement of audio, video and pictures
on and off mobile devices. Drives consumers to a specific web
site; works with any backend system; no hunting for information
required.
-- Mobile Billboard -- new advertising vehicle with highly targeted
demographic; technology transforms removable handheld media into
mobile billboard. This is an innovative way for advertisers to
deliver a rich, targeted message to a highly desirable
demographic. It also provides backend tracking capabilities for
response measurement.
MacroPort's solutions are customizable, reliable, technology-agnostic and licensed by some of the largest mobile players today. The company currently is working with several of today's leading technology companies. In addition the company has partnered with several manufacturers and content developers to power today's most popular mobile applications and/or content.
About MacroPort
MacroPort is pioneering the way in which end-users utilize mobile devices. The company is at the forefront of simplifying access and usability to today's most sophisticated wireless content such as multimedia, video and much more. MacroPort is also the first to offer mobile technology software solutions that enables ease of use of advanced mobile features and functions. The company is a trusted partner for carriers, software vendors and device manufacturers that are seeking to drive revenue by offering their customers easy access to mobile content. MacroPort's solutions provide a foundation for increased customer loyalty, an enhanced end user experience and increased revenue streams. Based in Mountain View, California, MacroPort was founded in 2001. For more information please visit the company's web site at www.macro-port.com.
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