Rockelle Hires One of the Largest Independent Contractors to Begin New York Expansion


MILLER PLACE, N.Y., Dec. 14, 2005 (PRIMEZONE) -- Rockelle Corporation (OTCBB:RKLC), a franchiser, developer and operator of specialty food restaurants and cafes, announces the hiring of Steven Gardner, Managing Director of Franchise Partners International (FPI) to accelerate the locating of new franchisers and restaurant sites for Taco Time eateries.

Rockelle Corp., as previously reported, has the exclusive area development rights for Taco Time in the five New York Burroughs as well as Nassau and Suffolk Counties in Long Island, NY. Franchise Partners International is a marketing and development company specializing in franchising, licensing, location and distribution of quick-service food franchises. Over the past decade, Mr. Gardner has opened hundreds of new franchise locations. Mr. Gardner has also been involved in site location, lease negotiations, and store build-out for new franchise locations.

Gerard Stephan, CEO & Founder of Rockelle Corporation, stated, "Having Franchise Partners International working on our behalf should greatly accelerate our plans for launching new Taco Time franchises throughout the greater New York metropolitan area."

In other news, Mr. Stephan was interviewed for broadcast on CEO Cast on Monday December 12, 2005. CEO Cast has approximately 27,000 institutional investors, venture capitalists, funds and analysts and an estimated 1.5 million plus e-mail subscribers. This interview allowed Mr. Stephan to discuss in depth, and answer key questions, during a 15-minute segment about Rockelle's plans for expansion and its promising future.

As a result of the CEO Cast program and FPI's business contacts, Rockelle has already begun receiving requests for information about Taco Time franchising opportunities. Mr. Stephan said, "We intend for this to be the first of many national and local exposure programs that we will be using to promote our company to both the investing public and new franchise seekers."

Rockelle is also currently working on a number of other new, potentially lucrative food concepts and eateries that the company believes could hasten their growth in 2006-2007 and beyond.

Forward-Looking Statements

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. This press release contains forward-looking statements regarding the intent, belief or current expectations of the Company and members of its senior management team. While the Company believes that its expectations are based on reasonable assumptions within the bounds of its knowledge of its business and operations, prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance, and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Factors that would cause actual results to differ materially from those contemplated within this press release include but are not limited to, those associated with general business conditions; client concentration; dependence on network providers; the timely and efficient implementation of customer contracts; developments in health care reform and other regulatory issues and changes in laws and regulations in key states where the Company operates; future capitol needs; control by directors and officers; and the loss of key management personnel. Readers are cautioned not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. The Company disclaims any obligation to publicly update or revise any forward-looking statements contained herein to reflect events or circumstances occurring after the date of this release or to reflect the occurrence of unanticipated events.



            

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