The Plasencia Group, Inc. Advises Hilton Hotels Corporation in the Sale of 600-Room Hilton Hotel in Anchorage, Alaska


TAMPA, Fla., Dec. 29, 2005 (PRIMEZONE) -- The Plasencia Group, Inc., the leading hospitality transaction and consulting services firm representing owners of hotels, resorts, and golf courses, served as exclusive investment advisor to Hilton Hotels Corporation in the sale of the 600-room Hilton Hotel in Anchorage, Alaska.

Hilton Hotels (NYSE:HLT) is among the most well-recognized and respected names in the hospitality industry. With more than 500 hotels throughout the world, the company's hotel brands comprise of Hilton, Hilton Garden Inn, Doubletree, Embassy Suites, Hampton, Homewood Suites by Hilton, and Conrad.

Bernie Murphy, Vice President of The Plasencia Group's Western Region, noted that the Anchorage hotel market is somewhat foreign to most domestic lodging investors. "We did a lot of in-depth research to fully understand the nuances of the Alaska market," said Murphy. "We were then able to effectively communicate to prospective purchasers the dynamism of Anchorage and to secure substantial investor interest."

About The Plasencia Group, Inc.

Founded in 1993, The Plasencia Group (www.tpghotels.com) is the leading hospitality transaction and consulting services firm representing owners of hotels, resorts, and golf courses, with regional offices in Tampa, Chicago, Hartford, Houston, Little Rock, Providence and San Diego. In conjunction with its affiliates, Regent Street for luxury properties and Sun Hospitality Advisors for limited service properties, The Plasencia Group has provided personalized, valued-added investment opportunities and services to clients such as CIGNA, Host Marriott Corporation, MeriStar Hospitality Corporation and Metropolitan Life Insurance Company. The Plasencia Group offers a full range of value-added solutions, including transactions, property valuation analysis, financial and strategic planning, asset management and disposition, and proprietary industry research.



            

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