GOLDEN, Colo., Jan. 3, 2006 (PRIMEZONE) -- HumWare Media Corporation (Pink Sheets:HMWM) today announced that it has completed the merger with Boondoggle Sports.
John Huemoeller, President of HumWare commented, "This merger directly positions the Company for major expansion into the restaurant and hospitality industry. We plan to release several new product offerings within Boondoggle in 2006 including a new year-round on-premise interactive entertainment network for sports bars and restaurants."
Since 2002, Boondoggle Sports has been dedicated to fantasy sports catering to Sports Restaurants across the country. Boondoggle's patent pending product, "Fantasy DayGame" (NFL football), allows patrons to draft a new fantasy team each week at the restaurant. The guests' selections are displayed on televisions inside the restaurant on a personalized leaderboard. The contests use real-time statistical feeds from NFL games and the restaurants award prizes to the winners of both the short-term 3-hour DayGame, as well as the season-long contests. Patrons compete against others in the same location or against everybody in the restaurant chain across the country.
Boondoggle increases traffic, brings patrons back to their favorite sports bar week after week and promotes higher revenues for our growing client list of over 75 various sports bars and restaurants which were signed up for 2005 including: Champps Americana, Fox and Hound, Humperdinks, Jillians, Britannia Arms, Legends & Heroes, and Rawlings All-American Grille.
Boondoggle's soon to be released on-premise, interactive sports entertainment network can also connect brands with consumers by delivering highly effective, targeted advertising messages either nationally, regionally or at specific site locations through closed media network.
About HumWare Media Corporation
HumWare Media Corporation (Pink Sheets:HMWM) has diversified operations that publish magazines, Internet games and promotional business-to-consumer advertising solutions for the exploding fantasy sports market including the restaurant and hospitality industry. Corporate Headquarters are located at 78 Rogers CT. Golden, CO 80401. For more information contact John Huemoeller at 303-273-9446 or visit the web site at www.humware.com
Safe Harbor Statement
All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.