Food Innovations, Inc. Announces Record Fourth Quarter Sales

Company Meets Forecasted Revenue Goals; Exceeds Prior Year's Period by 30 Percent


NAPLES, Fla., Jan. 4, 2006 (PRIMEZONE) -- Specialty food distributor, Food Innovations, Inc., a wholly owned subsidiary of Innovative Food Holdings, Inc., (Pink Sheets:IVFH), today announced record-breaking sales during the fourth quarter of 2005. Bolstered by a record day and week during the month of December, sales in the fourth quarter of 2005 exceeded all previous periods in the Company's history. Previously forecasted sales of $1.7 million for the quarter were also met, exceeding the same period in 2004 by over 30%.

"Remaining diligently focused on building fundamentals and the execution of a solid operational strategy has clearly enabled us to deliver these strong results," commented Jonathan Steckler, President and CEO of Food Innovations, Inc. "I want to thank our customers for their continued loyalty and belief in our products and services, and also our employees for their hard work and dedication in making this past quarter a success."

Chef Joe DiMaggio, Jr., Food Innovations, Inc.'s, founder added, "We had a great quarter, and as our business continues to grow, the outlook for 2006 is positive. From the overwhelming support by our chef-customers to future product lines and revenue streams, we are looking forward to a year of success."

The Company plans to release financial results for the quarter and year-ended December 31, 2005 as audited results become available. For more information about Food Innovations, Inc., please visit: www.foodinno.com

About Innovative Food Holdings, Inc.

Innovative Food Holdings, Inc. is the holding company for Food Innovations, Inc., providing fine perishables and specialty food products via overnight shipping channels. The Company also manages a food and beverage operations division responsible for restaurant theme and concept creation, concept food design, restaurant design, menu development and quality control.

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements can be identified by the lead-in "Looking Forward." These statements are not guarantees of future performance and involve significant risks and uncertainties. Actual results may vary materially from those in the forward-looking statements as a result of the effectiveness of management's strategies and decisions, general economic and business conditions, new or modified statutory or regulatory requirements, and changing price and market conditions. No assurance can be given that these are all the factors that could cause actual results to vary materially from the forward-looking statements.



            

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