Sports-Stuff Signs New York Giants Star Jeremy Shockey to Wireless Deal


VANCOUVER, British Columbia, Jan. 9, 2006 (PRIMEZONE) -- Sports-Stuff.com Inc. (Pink Sheets:SSUF), a publisher and distributor of SMS alerts, mobile web sites, ringtones and mobile video games for the sports and entertainment industry, announced today that it has acquired the wireless rights for popular NFL Superstar Jeremy Shockey.

SSUF will produce and publish high-quality voice ringtones and create wireless web pages (WAP sites) dedicated to this NFL superstar. Wireless web pages allow quick access by mobile devices such as cell phones and PDAs. This is an exclusive mobile web revenue sharing agreement between both parties consisting of revenues from ringtones, alerts, mobile games and the player's WAP site.

Now in his 4th season in the NFL, Jeremy Shockey has emerged as one of the premier tight ends in the league and is an integral part of the New York Giants' offense. He is approaching over 3000 yards receiving in his short career and has already set a career high for touchdowns in the 2005 season. At only 25 years of age, Shockey has averaged 12 yards per reception in his NFL career and averaged a career high 13.7 yards per reception during the 2005 season.

"Jeremy Shockey is a great addition to the increasing portfolio of athletes that we are creating wireless content for," said President Kevin Day. "His competitive nature on the field, coupled with playing in the largest market in the United States makes Jeremy a great acquisition for SSUF and we're looking forward to creating some really exciting and innovative content for his fans."

About SSUF

SSUF is a publisher and distributor of sports- and entertainment-related content for mobile phones. Through direct business relationships with wireless carriers, game developers, professional athletes, and data providers the company makes its SMS alerts, mobile web sites, ringtones and mobile video games available for purchase by consumers. SSUF's commitment to create the highest quality product is shown in the recent acquisitions of the wireless rights for three of the top NFL running backs as well as six of the world's elite poker players.

"SAFE HARBOR"

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the securities Act of 1933, and are subject to Rule 3B-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and other results and further events could differ materially from those anticipated in such statements. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements.



            

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