CERRITOS, Calif., Jan. 10, 2006 (PRIMEZONE) -- Mass Connections(r), the nation's leader in retail marketing services, continues to build on their 20 years of experience as a catalyst for change in the retail marketplace. The retail marketing expert stays ahead of the industry with the latest trends in product promotion, providing each client with the highest quality in design implementation, event personnel, and accountability.
Caroline Cotten Nakken, President and CEO of Mass Connections, expressed her thoughts on the company's vision. "Our number 1 focus is continuing to upgrade and expand our shopper marketing services utilizing our core competencies - competencies which have ultimately decreased our clients' risks and retail marketing costs while enhancing and improving their revenues."
Mass Connections begins every promotional campaign by consulting with each client to design a "look" that reflects the dynamics of their new product. The design expertise Mass Connections provides engages shoppers with creative marketing displays, print collateral, audio and video commercials, even packaging design. By first creating the look and feel of the product, Mass Connections is able to maximize overall brand exposure.
Staying ahead of retail trends and increasing product exposure starts by investing in top-quality marketing personnel. This is accomplished with MC's exclusive recruiting and training system, Talent Connection. Talent Connection provides for thorough background checks, training, and constant visibility throughout the event process. By paying wages higher than the industry average, requiring completion and passing of training exams and interviews, and matching the event personnel's skills and talents to the brands and events, clients are assured higher sales and reduced costs.
Tracking the success of event personnel is made possible through the MC Card, a technologically-innovative proprietary card which delivers transparent, real-time data to Mass Connections and its clients regarding sales performance. By tracking specific sales information for each event, Mass Connections and their clients are able to reduce costs and improve sales execution.
Quality controls and accountability don't stop with the end of promotional events. Mass Connections is still the only company in their field to be ISO certified throughout the entire organization, as well as providing financial disclosure to clients through Sarbanes Oxley-aligned accounting procedures.
Mass Connections' proven methodology yields a verified ROI for America's top retailers and consumer product groups by developing innovative marketing techniques while maintaining accountability measures through every step of the design and promotion process. By investing millions in quality personnel and the latest technology, Mass Connections is at the forefront of retail marketing design.
About Mass Connections
Based in Cerritos, CA, Mass Connections' expertise and unparalleled capabilities drive their success in delivering effective and memorable marketing campaigns and events to its clients. As the nation's leader in retail marketing services, MC is positioned to respond to the industry's need for efficient and accountable execution. Innovative design creatives, sourcing, fulfillment/distribution and unrivaled technology allow Mass Connections to provide the fullest benefit of the shopper marketing experience to both retailers and consumer product group companies. Mass Connections is the nation's complete solution for all of your company's retail marketing needs. For more information on Mass Connections, visit http://www.massconnections.com or call toll free at 1-800-275-6650.