BURNABY, British Columbia, Jan. 11, 2006 (PRIMEZONE) -- EYI Industries Inc. ("EYI") (OTCBB:EYII), (http://www.StopDrinkingPoison.com), a marketer of products that promote well-being and a healthy lifestyle, is pleased to announce that on December 15 and 16, 2005, EYI President and CEO Jay Sargeant met in Hong Kong with The China National Electronics Import & Export Corporation (CEIEC) Executive Vice President, Mr. Yu. The two day session yielded the following results:
The EYI training in the South China region was a success and from the training and the previous meetings, the marketing group was able to generate a new name for Code Blue in China. The name conveys the importance of the product, fits with the Code Blue logo and we believe will have a powerful impact in the market.
Mr. Sargeant and Mr. Yu discussed the comprehensive marketing plan for Code Blue in China. The plan combines direct sales, an innovative business to business model and government support.
Mr. Yu comments on his intention to market the Code Blue pitcher/filter system in China. "From my heart, I wish for the blessing for both parties' joint effort, so that the mutual ideal of bringing Code Blue water filtration product and health to the Chinese people will be reached."
Due to delays by MARTI not providing adequate Code Blue pitcher/filter samples, the product was unable to meet the deadline for the December product review. Code Blue pitcher/filters are now slated to be included in the March 2006 quarterly Chinese government product review.
EYI CEO, Jay Sargeant comments on the meeting. "We have taken a huge step forward. The CEIEC plan and preparation is brilliant. We have moved one of our Senior Managers to the region to support any and all aspects of the marketing campaign. I am prepared to travel to China to support Mr. Yu and CEIEC as often as it takes to get the job done".
This press release is available on the company's official online investor relations site for investor commentary, feedback and questions. Investors are asked to visit the EYI Industries IR Hub located at http://www.agoracom.com/IR/EYI . Alternatively, investors can e-mail AGORA Investor Relations directly at EYII@Agoracom.com.
About EYI (http://www.StopDrinkingPoison.com)
EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets products that promote health and well-being. Recently, EYI launched a consumer product that removes Arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue(tm) and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD(r), a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD(r) have been sold since EYI was founded in 1995. Our newest product, PROSOTEINE(r), is experiencing similar success to CALORAD(r) and bringing our customers the benefits of a natural energy drink.
EYI markets its products through an extensive network of independent business associates. Our sales force is staffed by knowledgeable, experienced men and women and supported by our comprehensive training programs.
This press release contains forward-looking statements, particularly as related to, among other things, EYI's product purchase agreements and EYI's business strategy. The words or phrases "would be", "will allow", "intends to", "may result", "are expected to", "will continue", "anticipates", "expects", "estimate", "project", "indicate", "could", "potentially", "should", "believe", "considers" or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause EYI's actual results, performance or achievements, or developments in its industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the enforceability of its product purchase contracts in foreign countries, the performance of EYI's staff, management, financing, competition, EYI's ability to implement or manage its expansion strategy, general economic conditions and other factors that are detailed in EYI's Annual Report on Form 10-KSB and on documents EYI files from time-to-time with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. EYI cautions readers not to place undue reliance on such statements. EYI does not undertake, and specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from the EYI's expectations and estimates.
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