The Bull Market Report Looks at Microsoft's Foray Into Internet Search


PRINCETON, N.J., Jan. 17, 2006 (PRIMEZONE) -- The Bull Market Report (www.bullmarket.com), a long-term growth and income-generating focused online investment newsletter, announced today that it has provided subscribers with a look at Microsoft's (Nasdaq:MSFT) upcoming efforts with Internet search technology, and how it will affect Yahoo (Nasdaq:YHOO) and Google (Nasdaq:GOOG).

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In its report, The Bull Market Report wrote: "Companies in the Internet search game make most of their money by selling ads placed next to their search results. More eyeballs translate into more money. Currently Google and Yahoo have the brand cachet that gets more people to use their products, thus attracting more advertising dollars. So how is Microsoft going to take a larger slice of this advertising pie when it is so far behind in building its brand?"

In its coverage, The Bull Market Report looked at the following topics, among others:



 -- What strategy does Microsoft plan on using
    to attract more advertising dollars via 
    Internet search?

 -- Why does Microsoft's adCenter have the 
    potential to be so appealing to advertisers?

 -- Are Google and Yahoo vulnerable if Microsoft 
    is successful in capturing a larger portion 
    of the online ad market or are there enough 
    online advertising dollars to go around to 
    make them all winners?

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Subscribers also receive access to The Bull Market Report's special bonus reports, "Search Sector Outlook," "Biotech Sector Outlook," and "Understanding the Value of Insider Trading Data."

Note: This release was published by Indie Research, LLC (CRD #131926). Indie Research, LLC and the Bull Market editorial staff are not registered investment advisors, broker/dealers, or research analysts/organizations.



            

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