SAN ANTONIO, Jan. 23, 2006 (PRIMEZONE) -- Sweet Success Enterprise, Inc. (Pink Sheets:SWTS) announced today that it has completed the first significant shipments of its all natural beverage products into the South Florida region and has formed a relationship with a vendor which will enable it to sell its products in fifteen Midwestern and southern states. The entrance into South Florida will be supported through an aggressive marketing campaign, featuring all-pro tight end Jeremy Shockey of the New York Giants. The initial focus in South Florida will be on the healthy shakes and the company's first of nine new functional beverages led by Power Blend, a stamina and endurance beverage that will have placement in the standard retail stores plus a special focus on night life locations. Tommy Pooch, a Sweet Success shareholder who holds numerous functions for celebrities and stars in South Beach, says, "Power Blend will be a big hit here in South Beach," a place where you certainly need a lot of stamina. This is the first of a series of functional beverages developed by Jon Barron, one of the world's foremost authorities in cutting-edge nutritionals.
Jon Barron has been involved in much of the pioneering work in the study of nutrition and anti-aging. He has been editor and publisher of both the LifeStyle Resources Newsletter and the Barron Report, has lectured internationally, is the author of Lessons from the Miracle Doctors, creator of the Baseline of Health, and has continued for well over 25 years to be involved in the research and development of some of the most powerful formulations in the world today. Historically, the Sweet Success brand grossed over $7 million in annual sales to the Miami Metro area as meal replacement products.
Southern Wine and Spirits, the largest distributor of their type in the U.S., has been selected to initially distribute the product in Florida. The distributor has already ordered one mixed container of product (2,100 cases) for their initial product placement. Southern Wine & Spirits, management indicated that the product should have broad placement throughout their territory.
In addition to South Florida, the Company recently became a vendor for Retail Services, Inc., which began distributing the Sweet Success product line to 10 states earlier this month. In addition, Sweet Success just opened a new vendor relationship with Tree of Life western region located in Dallas.
"These new distribution agreements and markets should significantly expand sales of our products," said Bill Gallagher, CEO. "Our goal is to secure distribution in most states by the fall to enable the Company to take advantage of its strategic alliance with Mark Burnett Productions, which is developing a TV production, scheduled to debut in the Fall of this year which will feature Sweet Success' products."
San Antonio-based Sweet Success Enterprises Inc. acquired the Sweet Success brand in 2002, including all formulas, copyrights, trademarks, records and research. The Company has relaunched a product line to tap into the rapidly growing demand for convenient and nutritious beverages. Its dairy-based Sweet Success Complete Fuel(tm) shakes are now available in a limited number of stores and contain state-of-the-art ingredients like Aktivated Barley(tm) for endurance, ground flax to provide omega-3 fatty acids for heart health, and guarana for a natural energy boost. Additional products are expected to be introduced over the next few months.
The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that the ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.,