BURNABY, British Columbia, Jan. 27, 2006 (PRIMEZONE) -- EYI Industries Inc. ("EYI") (OTCBB:EYII) (http://www.StopDrinkingPoison.com), a marketer of products that promote well-being and a healthy lifestyle, is pleased to announce that Lou Prescott has joined both its sales and marketing team and its prestigious Executive Council committee. Mr. Prescott has had success in marketing water filtration. While with National Safety Associates, he built a team of over 12,000 distributors who sold an estimated $65,000,000 in water filtration systems in a three-year period. Mr. Prescott was a member of a select group of distributors and trainers whose expertise in marketing water filtration systems was unparalleled.
In 1991, Mr. Prescott joined a newly created network marketing division of the Rexall-Sundown family of companies, which went public on NASDAQ in 1993. He became president and CEO and guided the organization to 25,000 distributors at the rate of 2,000 a month with estimated company sales of $25,000,000-$30,000,000 in the third year. Mr. Prescott has continued to build and consult to successful sales organizations and now believes that the EYI business opportunity and the Code Blue water filter is the perfect platform from which to create another sales organization.
Lou Prescott comments, "I know water, the size of the clean water market and the scope of the EYI business opportunity. The Code Blue system and the taste of the water are incomparable in my opinion. I love the tiered compensation structure with commissions, built-in bonuses for performance and the ongoing filter sale built through the convenience auto-ship program. With my powerful contacts here in North America and Asia, this should be very exciting."
According to Jay Sargeant, the CEO and President of EYI, this is a key moment. Jay Sargeant stated, "It is rare to find an asset like Mr. Prescott. He has talent in sales team development, corporate affairs and marketing. When you add his background and contacts in marketing water filtration systems, you have a person who can bring value to our business and Code Blue marketing."
This press release is available on the company's official online investor relations site for investor commentary, feedback and questions. Investors are asked to visit the EYI Industries IR Hub located at http://www.agoracom.com/IR/EYI. Alternatively, investors can e-mail AGORA Investor Relations directly at EYII@Agoracom.com.
About EYI (http://www.StopDrinkingPoison.com)
EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets products that promote health and well-being. Recently, EYI launched a consumer product that removes arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue(tm) and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD(r), a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD(r) have been sold since EYI was founded in 1995. Our newest product, PROSOTEINE(r), is experiencing similar success to CALORAD(r) and bringing our customers the benefits of a natural Energy drink.
EYI markets its products through an extensive network of Independent Business Associates. Our sales force is staffed by knowledgeable, experienced men and women and supported by our comprehensive training programs.
This press release contains forward-looking statements, particularly as related to, among other things, EYI's product purchase agreements and EYI's business strategy. The words or phrases "would be," "will allow," "intends to," "may result," "are expected to," "will continue," "anticipates," "expects," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "considers" or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause EYI's actual results, performance or achievements, or developments in its industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the enforceability of its product purchase contracts in foreign countries, the performance of EYI's staff, management, financing, competition, EYI's ability to implement or manage its expansion strategy, general economic conditions and other factors that are detailed in EYI's Annual Report on Form 10-KSB and on documents EYI files from time to time with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. EYI cautions readers not to place undue reliance on such statements. EYI does not undertake, and specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from the EYI's expectations and estimates.