MOUNTAIN VIEW, Calif., Jan. 31, 2006 (PRIMEZONE) -- With momentum from their recent Vehix.com partnership, Callbright, the leader in total communication management solutions for automotive dealers, announced today its strategic partnership with ClickMotive, one of the automotive industry's premier search engine marketing firms. By choosing Callbright as its communication management partner, ClickMotive will have the ability to include unique toll-free numbers in all of their Search Engine Marketing campaigns.
Stuart Lloyd, CEO of ClickMotive said, "We selected Callbright as our preferred call tracking vendor because we feel they possess the automotive industry's best .NET technology for consistently delivering real-time data about phone leads for our Search Engine Marketing campaigns."
As a result of the Callbright partnership, ClickMotive will be able to enhance the value of their solutions by providing dealer clients with performance statistics for the related search engine marketing campaigns.
Callbright was selected by ClickMotive because of the company's innovative technology and reporting capabilities. In addition to providing toll free numbers, Callbright also integrates the consumer's contact information into the reporting and lead management systems utilized by ClickMotive.
"Stuart (Lloyd) is an entrepreneur who understands the importance of choosing the right partners that will enhance the value of his venture," said Dave Carter, President of Callbright. "ClickMotive is his latest undertaking and it will undoubtedly be as successful as his other projects. We are very excited that ClickMotive has chosen Callbright to help enhance its Search Engine Marketing capabilities and we look forward to this successful partnership."
About ClickMotive
ClickMotive, an automotive search engine marketing firm based in Plano, Texas, provides scientifically managed SEM services directly to dealers, auto groups and OEM's using its proprietary SmartCLICK software. ClickMotive uses its software to generate hundreds of thousands of intelligent key word phrases per client, and it also creates dynamic landing pages for every key word to increase ROI with relevant content, tracking forms, tracking numbers and verifiable conversion rates. Before founding ClickMotive, Stuart Lloyd was the CEO of Third Coast Media, an automotive web solutions business that was sold to Reynolds & Reynolds in October 2003. For more information visit ClickMotive.com or call 800-784-9309.
About Callbright
Callbright, based in Mountain View, California, provides real-time total telephone communication tracking via web-based tools that capitalize on cutting-edge technologies. With tools that enable dealers to track advertising effectiveness through telephone responses, record and monitor both inbound and outbound calls, and send broadcast messages, Callbright assists in fully capitalizing on marketing investments while also enhancing customer relationships. Additionally, training features provided through the Callbright system help improve the performance of personnel and, ultimately, increase profitability.