SAN FRANCISCO, Feb. 1, 2006 (PRIMEZONE) -- ON24 Inc., the global leader of webcasting and video communication solutions, today announced the availability of ON24 LeadVantage(sm), part of a comprehensive suite of lead generation services offered in conjunction with ON24's Webcast Center product line.
Webinars have become a preferential method for generating targeted sales leads for global corporate marketers. This has, in part, been due to ON24's comprehensive package of lead generation capabilities. ON24's feature set ranges from customizable registration options and real-time reporting to lead management tools.
"Today's announcement is in response to requests from many of our publishing and technology customers who use ON24's Webcast Center platform," said Sharat Sharan, President and CEO of ON24, Inc. "We've listened and delivered the most advanced, sales lead webcasting platform in the marketplace. Our commitment to our customers consistently drives us to enhance the functionality of ON24's products to increase the ROI of marketing programs and reduce the sales cycle."
LeadVantage Features and Benefits
With its most recent launch of LeadVantage, ON24 provides the following:
-- Enhanced lead qualification using proprietary scoring technology
coupled with professional services to help marketers prioritize
and pre-qualify sales leads through the use of LeadVantage.
-- Accelerated sales cycle by decreasing the time from generating
the audience to the closing of sales.
-- Increased productivity by organizing sales leads by scores or
percentile rankings and providing one-click access to prospect
contact information, event attendance data and interactivity
tracking including white paper and Podcast downloads, whether
they asked a question and whether they attended other client
events.
More About LeadVantage
LeadVantage(sm) was designed to improve the efficiency of sales and marketing at Fortune 1000 organizations by reducing the time required to follow-up on sales leads. The reports generated by ON24's LeadVantage(sm) provide a quick and effective means of identifying the strongest sales leads to enable sales personnel to focus attention on contacting viable leads as opposed to filtering through and analyzing the quality of those leads. For marketing and sales professionals, ON24's newest product provides the ability to measure the true effectiveness of contact lists that results in highly definable and measurable ROI.
The launch of LeadVantage further demonstrates ON24's leadership in the webcasting marketplace by utilizing a proprietary algorithm that works with registration data, audience event participation, and other information. Among its features, LeadVantage(sm) also includes tools that allow companies to export all leads into their SFA or CRM systems including SalesForce.com
ON24 will continue to enhance LeadVantage throughout the year by adding new capabilities to its lead generation solutions.
To learn more about LeadVantage(sm), join us for a free webcast on February 9th at 11:00 AM PST. You can register by copying the URL below and pasting it into your web browser or by visiting www.on24.com/leadvantage.
About ON24, Inc.
ON24 is the global leader of webcasting and video communication solutions. ON24 offers one-stop solutions for internal and external rich media communications for customers in the continuing education, enterprise, technology, life sciences, government and financial services industries. More than 500 leading companies including Cardinal Health, Cisco Systems, CMP Media, Credit Suisse First Boston, Frost & Sullivan, Hewlett-Packard, and Sun Microsystems use ON24 for activities such as conferences and events, product launches, sales training, continuing professional education, executive announcements, and lead generation webinars. Based in San Francisco, the privately held company was founded in 1998.
ON24 webcasting products include:
-- ON24 Webcast Center, industry leading product for self-publishing
live and on-demand webcasts
-- ON24 Simple Audio, for self-service, on-demand audio webcasts
-- ON24 Demo Webcasts, for software or web-based product
demonstrations
-- ON24 Webcast Simple, delivering core and robust webcasting
features at a low price
Companies interested in learning more about ON24's complete line of webcasting solutions can call 415.369.8000 or send inquiries to solutions@on24.com.
"A World of Webcasting Solutions. One Webcasting Provider(tm)" -- is a trademark of ON24.