CERRITOS, Calif., Feb. 2, 2006 (PRIMEZONE) -- Mass Connections(r), the nation's leader in retail marketing services, was chosen to manage Cub Foods East's In-Store Sampling program and event coordination for their "Football Madness" Weekend February 4th and 5th. Mass Connections will deploy approximately 400 event personnel to Cub stores in Illinois and Wisconsin to promote a host of delicious products ideal for the game.
Thousands of fans will enjoy the variety of products throughout this important sports weekend. Event personnel will provide consumers a tasting of football favorite foods. Participating brands include: Campbell's; Gatorade & Quaker; Dannon; Crystal Farms; Taco Bell; Nabisco; KC Masterpiece BBQ Sauce; Kraft; and "Our Certified" 96% Lean Ground Beef & Texas Two Step Chili Mix.
Caroline Cotten Nakken, President and CEO of Mass Connections, on "Football Madness" Weekend: "Watching the game won't be complete without visiting Cub Foods. Mass Connections is thrilled to showcase our marketing expertise for Cub Foods during the busiest sports weekend of the year."
Mass Connections is further encouraging football fans to stock-up for the game by presenting an interactive CD to shoppers who purchase three or more participating items. Each CD will contain challenging football trivia, end zone celebration dances, as well as linking the fans to Cub Foods website for more store and product information. The interactive CD is an entertaining addition to the great products sampled by Cub Foods customers during "Football Madness" weekend.
Laura B. Goldenstein, Director of Advertising and Marketing, Cub Foods East Region, on the weekend event: "Cub Foods East is proud to be working again with the exceptional team at Mass Connections during the biggest sports weekend of the year. Our customers will sample flavorful products that are guaranteed to enhance their game watching experience."
"Football Madness" weekend is another example of Mass Connections' continuing commitment to delivering effective marketing campaigns and increased sales to America's top retailers and consumer product groups.
About Mass Connections
Based in Cerritos, CA, Mass Connections' expertise and unparalleled capabilities drive their success in delivering effective and memorable marketing campaigns and events to its clients. As the nation's leader in retail marketing services, MC is positioned to respond to the industry's need for efficient and accountable execution. Innovative design creatives, sourcing, fulfillment/distribution and unrivaled technology allow Mass Connections to provide the fullest benefit of the shopper marketing experience to both retailers and consumer product group companies. Mass Connections is the nation's complete solution for all of your company's retail marketing needs. For more information on Mass Connections, visit http://www.massconnections.com or call toll free at 1-800-275-6650.