AUSTIN, Texas, Feb. 6, 2006 (PRIMEZONE) -- Buffalo Technology, a global leader in the design, development and manufacturing of wired and wireless networking, storage and memory solutions, today announced it is expanding its relationship with Best Buy, the leading consumer electronics retailer in North America.
Best Buy stores reach an estimated 300 million consumers per year in 48 states and online. Best Buy will carry in all of its stores and online at Bestbuy.com the latest wireless networking solutions by Buffalo Technology, including its new High Power solutions, designed to increase the range and eliminate dead spots in a wireless network. The products will also enhance the performance of a wireless network for faster streaming of digital content such as music, videos, games and photos.
"Customers have responded well to Buffalo's home networking solutions and that has been proven in our success with Best Buy. Considering Best Buy is the number one retailer in the U.S., we are very excited to expand our relationship with them," stated Morikazu Sano, senior vice president of global marketing at Buffalo Technology. "With more networked households streaming and sharing multimedia content, it is essential to provide wireless networking solutions that can handle elevated network demands such as streaming high definition video or online gaming while maintaining network integrity. Our number one goal at Buffalo has always been to provide reliable, robust, feature-rich wireless solutions that are highly secure, affordable and easy to install and use. Together with Best Buy, we are providing the consumer market the solutions they seek when in need of the ultimate home networking experience."
The Buffalo products that will be available in all Best Buy locations nationwide and online include the AirStation(tm) Turbo G High Power Wireless Broadband Router (WHR-HP-G54); the AirStation(tm) Turbo G High Power Wireless Notebook Adapter (WLI-CB-G54HP), and the AirStation(tm) Turbo G High Power Wireless Ethernet Converter with a 4-port switch (WLI-TX4-G54HP), all of which come equipped with Buffalo's true amplification technology for increased wireless performance and range.
AirStation Turbo G High Power Wireless Cable/DSL Smart Router and its complementing AirStation Turbo G High Power Wireless Notebook Adapter and Ethernet Converter are designed to eliminate dead spots and increase connection speeds. The router produces increased wireless-transmit power that is up to 2.4 times better than standard 802.11g routers. The PC card features a built-in signal amplifier to provide for longer wireless signal distance and higher throughput. Both products feature an antenna connector for even better wireless range and performance.
The Buffalo AirStation(tm) Turbo G Wireless Cable/DSL Smart Router (WHR-G54S) and its complementing client adapters, the AirStation Turbo G Wireless Desktop PCI Adapter (WLI2-PCI-G54S) and the AirStation Turbo G Wireless Notebook Adapter (WLI-CB-G54S) will also be available at Best Buy.
The AirStation Turbo G Wireless Cable/DSL Smart Router and the AirStation Turbo G Wireless Desktop PCI Adapter and Notebook Adapter are 802.11b/802.11g compatible and offer Turbo G for increased wireless throughput and enhanced performance. The products also include an antenna adapter so users can add an optional external antenna for extended range. The high-speed "smart" router includes new, innovative features such as an external switch, which easily allows the product to change from a router to a bridge. The new Automatic Router Configuration function simplifies the installation process by automatically detecting and configuring the Internet connection. Just plug in your modem and open your browser.
All of Buffalo's wireless networking solutions include Buffalo's unique patent-pending AOSS(tm) (One-Touch Secure System) technology. AOSS stands out as the easiest push-button wireless installation and security configuration systems available on the market today. The products also include advanced security features such as WPA-PSK with AES support, which gives the products the ability to support WPA2 -- the latest and most powerful security standard for wireless networks. Additional security features include 128/64-bit WEP, Dynamic Packet Filtering and NAT, Intrusion Detector, and SPI Firewall. Buffalo recently announced AOSS is the easy wireless configuration system of choice for the Nintendo DS gaming system and is embedded in over 6 million consumer electronics devices world wide by such companies as Samsung and Sony Entertainment Japan.
Buffalo's wireless networking solutions will be immediately available in Best Buy and bestbuy.com. See stores for details. For more information on Buffalo Technology and its products, please visit the company's web site at www.buffalotech.com.
About Buffalo Technology, Inc.
Buffalo Technology (USA), Inc., based in Austin, Texas, is a leading global provider of award-winning networking, memory, storage and multi-media solutions for the home and small business environments as well as for system builders and integrators. With almost three decades of networking and computer peripheral experience, Buffalo has proven its commitment to delivering innovative, best-of-breed solutions that have put the company at the forefront of infrastructure technology. For more information about Buffalo Technology and its products, please visit www.buffalotech.com.
MELCO/Buffalo trademark statements. MELCO/Buffalo are trademarks of MELCO, Inc. Wi-Fi(r) is a trademark of the Wi-Fi Alliance, Inc. All other trademarks mentioned are the property of their respective owners.