MOUNTAIN VIEW, Calif., Feb. 9, 2006 (PRIMEZONE) -- Today Callbright announced it has renewed its relationship with FordDirect as a user and licensed re-seller of Callbright's communications management software. Using state-of-the-art technology, Callbright provides FordDirect and its dealers web-based tools to track their phone calls, measure results from advertising campaigns, and train their salespeople.
FordDirect, using Callbright services, provides dealerships with national toll-free numbers that are then assigned to specific advertising media. As these campaigns generate calls to the assigned toll-free numbers, dealers can automatically capture the caller's publicly-available demographic information, record the call to ensure premium customer service, and generate advertising effectiveness reports resulting from the information log -- all in real time.
"FordDirect has partnered with CallBright to offer Ford Motor Company dealers call tracking services with an enhanced call monitoring system that increases profitability and maximizes sales opportunities generated by their advertising campaigns," said Leo Hillock, FordDirect Executive Vice President of Dealer Relations and Development. "This easy-to-use sales tool allows dealers to monitor, record, and view information about prospective customers in real time, train their salespeople, and select advertising that will drive the most results."
Dave Carter, President of Callbright Corp. is equally excited about the continued relationship with FordDirect. Said Carter, "FordDirect has historically been one of our best partners. The collaboration has been seamless and equally beneficial for both parties. We are truly excited to continue this great relationship. With the recent release of Version 4.0, we will provide FordDirect dealers enhanced Call Tracking services."
About FordDirect
FordDirect.com is a joint venture between Ford Motor Company and its Ford franchised dealers to create a comprehensive web presence for dealers and provide information and online vehicle sales quotes directly to consumers. It is the only dealer-manufacturer partnership in the industry. Launched in August 2000, FordDirect has more than 4,500 participating Ford, Lincoln, Mercury, Volvo, Jaguar and Land Rover dealers located in all 50 states. In 2005, FordDirect dealers sold more than 250,000 vehicles through FordDirect Internet referrals. FordDirect.com is headquartered in Dearborn, Mich.
About Callbright
Callbright, based in Mountain View, Calif., provides real-time, complete total telephone communication tracking via web-based tools that capitalize on cutting-edge technologies. With tools that enable dealers to track advertising effectiveness through telephone responses, record and monitor both inbound and outbound calls, and send broadcast messages, Callbright assists in fully capitalizing on marketing investments while also enhancing customer relationships. Additionally, training features provided through the Callbright system help improve the performance of personnel and, ultimately, increase profitability.