BOSTON, Feb. 13, 2006 (PRIMEZONE) -- Enpocket (www.enpocket.com), the global mobile media company, today announced that the company is continuing its worldwide expansion with the formation of Enpocket India, headquartered in Mumbai, India. Enpocket has opened the office to further support its key local customers in the burgeoning Indian mobile media market. The new business office, headed by Sandy Agarwal, Managing Director of Enpocket Asia, will house a team of technical operations staff, quality assurance, and account management.
The wireless telecommunications market in India is experiencing unprecedented growth. In 2005 wireless subscribers in India reached 70 million, surpassing wireline customers and doubling PC internet users. Analysts predict that the mobile market will climb to 260 million users by 2008. Fuelled by a spike in salaries and a booming stock market, the country is also enjoying an economic surge, with GDP growing by at least 7% per year for the past four years in a row.
"India is one of most exciting markets in the world, not only because wireless is growing at a rate of 2 million new subscribers per month, but because mobile technology in general is making a profound impact on communication and connectivity," said Mike Baker, President and CEO of Enpocket. "Enpocket's product portfolio directly addresses the opportunity for marketers to engage the new mobile consumer in India on the most personal of all media, the mobile device."
"I am excited to bring Enpocket's products to the Indian market. Having a local presence for account management and business development ensures that our growing list of local partners is fully supported with the most advanced solutions available on the market today," said Agarwal.
In addition to India, Enpocket has business centers in North America, Europe and Singapore.
About Enpocket
Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers. Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.
Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, AirTel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike. Enpocket has offices in Boston, London, and Singapore. To learn more see www.enpocket.com.
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