SAN FRANCISCO, Feb. 14, 2006 (PRIMEZONE) -- ON24 Inc., the global leader of webcasting and video communications solutions, and Eyeblaster, Inc., a leading unified digital marketing solutions provider, will co-host a free webcast: "How to Utilize Rich Media in 2006: Trends that Will Increase Brand Awareness." This online event will take place on Thursday, February 16, 2006 at 2:00 p.m. EST/11:00 am PST.
Eyeblaster, Inc.'s President and CEO, Gal Trifon, will discuss cutting-edge strategies that can help marketers leverage rich media for brand boosting digital marketing campaigns. A renowned visionary in the development of the rich media industry, Trifon is a frequent commentator on creativity and the future of online advertising.
"Rich media is a tool that, when used strategically, can greatly enhance the success of a company's digital marketing efforts," said Gal Trifon, president and CEO of Eyeblaster, Inc. "We are pleased to partner with ON24 to educate high-technology marketers on how to make delivering and managing interactive communications campaigns more efficient."
High-technology marketers accessing this webcast will learn how:
-- Innovative technology coupled with increased interactivity can drive measurable campaign improvements; -- Incorporating video into online campaigns can create better brand lift; -- Online ads can become more relevant and less intrusive through better creative, tracking and media buying; -- Marketers can maximize their ad dollars online and re-purpose broadcast assets; -- Ad agencies will spend more of their advertising dollars online in 2006.
"High-technology marketers who want to be aware of the latest tools in the industry for making the most of their digital marketing efforts won't want to miss this webcast," said Sharat Sharan, president and CEO of ON24. "We look forward to co-hosting this event with Eyeblaster, providing those logging on with the opportunity to be at the forefront of the industry -- hearing about the latest rich media strategies first from an industry expert. Listeners will also be able to post questions, making this a truly interactive discussion."
To register for this webcast, marketers can go to:
http://w.on24.com/r.htm?e=19789&s=1&k=2E5FBA52E46C578251D149582B74145D&partnerref=pr
About Eyeblaster, Inc.
Eyeblaster is the global leader in rich media ad technology and a worldwide provider of unified digital marketing solutions. Eyeblaster provides interactive agencies, advertisers and publishers the first single solution to create, deliver and manage all forms of digital advertising through one powerful web dashboard. The Eyeblaster platform enables clients to deliver communications across multiple digital channels with 100% user control and no reliance on a 'middleman vendor' anywhere in the campaign process. Eyeblaster, Inc. was founded in 1999 and is headquartered in New York, with offices in Amsterdam, Barcelona, Beijing, Chicago, Detroit, Guangzhou, Hamburg, Houston, London, Los Angeles, Paris, San Francisco, Sao Paolo, Sydney and Tokyo, with product development facilities in Israel. Learn more at www.eyeblaster.com.
ON24, Inc.
ON24 is the global leader of webcasting and video communications solutions. ON24 offers one-stop solutions for internal and external multimedia communications for customers in the enterprise, technology, life sciences, government and financial services industries. More than 500 leading companies including Cardinal Health, Cisco Systems, Credit Suisse, Hewlett-Packard, Merrill Lynch, NCAA, Philips, and Sun Microsystems use ON24 for activities such as conferences and events, product launches, sales training and continuing medical education. Based in San Francisco, the privately held company was founded in 1998.
"A World of Webcasting Solutions. One Webcasting Provider"(tm) - is a trademark of ON24.