HOUSTON, Feb. 21, 2006 (PRIMEZONE) -- To aid dealerships in tracking service upsells electronically, UCS developed the Service Upsell Tracking (SUT) software. SUT enables users to act on upsell opportunities quickly and increase additional work sold on repair orders.
UCS' upsell tracking software has proven to be a powerful aid in increasing service revenue at Ed Morse Cadillac and Puente Hills Ford. Dealerships recording employee upsell efforts manually, or not at all, may be missing opportunities to sell additional work. Mike Ging, Service Manager at Ed Morse Cadillac Delray Beach, remembers the dealership's previous upselling processes: "Before Service Upsell Tracking, we really didn't track anything when it came to upsells." Mike had no way of measuring the upselling efforts being made by his employees. Tom Andersen, Assistant Service Manager at Puente Hills Ford, had no electronic upsell tracking method either. "Upsell efforts were just hand written on the repair orders," Tom states. This manual process did not provide a means to verify customers were being informed of needed work.
One of the key elements SUT addresses is the need for efficient communication. Once a technician enters a recommendation into the SUT application, the service advisor is prompted via email to view the repair order. Advisors can review the recommendations, add them to the repair order, and change the recommendations, if necessary. An advisor can request more information from the technician through email without leaving his workstation.
Extensive reporting capabilities are built into SUT for managers to gain an overall picture of how upselling efforts are impacting their department. SUT reports can be based on a wide range of criteria, such as the number of successfully upsold items by advisors or the dollar amounts of missed sales. "SUT lets you see your weak points. We can see patterns of who is recommending additional work, what they recommended, and what was actually sold," Mike comments.
Ed Morse Cadillac and Puente Hills Ford have experienced success using SUT to track overall and individual upselling efforts in their service departments. Mike Ging comments, "SUT has helped increase our hours sold per RO." Profitability levels have increased at Puente Hills Ford as well. Tom Andersen adds, "SUT helps keep our customers informed. These efforts encourage more work to be sold, increasing our dollars per RO."
About Universal Computer Systems
Universal Computer Systems, (UCS) Inc., based in Houston, Texas, supplies comprehensive software solutions designed to meet the needs of automobile dealerships. Recently celebrating its 35th year in the DMS business, UCS has built a reputation as being the industry leader in innovation. UCS offers LAN-based architecture and distributed processing, while providing the most integrated suite of PC-based software applications available for dealerships. For more information on UCS, visit www.UniversalComputerSys.com.
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