COSTA MESA, Calif., Feb. 23, 2006 (PRIMEZONE) -- Market Probe Inc. has acquired Marketing Horizons Inc. Transaction terms were not disclosed.
RSM EquiCo Capital Markets, the broker-dealer subsidiary of RSM EquiCo, initiated the transaction, led the negotiations and acted as the exclusive financial advisor to Marketing Horizons
"In addition to acquiring an established customer base, the acquisition of Marketing Horizons will allow Market Probe to increase its research capabilities throughout the United States while maintaining its position in the global arena," said Randy Krauthamer, managing director for RSM EquiCo Capital Markets.
About RSM EquiCo Inc.
RSM EquiCo (www.rsmequico.com) is a global provider of investment banking services to private companies with annual revenues of up to $500 million. The firm brings together companies, capital and creativity on a national and international scale to help clients achieve their personal and strategic objectives. RSM EquiCo's financial resources, in-depth research capabilities, industry knowledge, banking expertise and ability to access national and international buyer pools on behalf of clients are unmatched in the North American midsized business arena.
RSM EquiCo is part of RSM McGladrey Inc., a business segment of H&R Block. RSM EquiCo is licensed by the SEC and all state securities authorities, and is a member of the NASD and SIPC.
The firm's international headquarters are located in Costa Mesa, California. It also has offices in Chicago and London.
About Marketing Horizons
Marketing Horizons Inc. is a full-service marketing research firm providing custom quantitative and qualitative research to businesses, with primary emphases on the agricultural, financial, retail and healthcare industries. Founded in 1986, the company is the largest supplier of custom research to the U.S. agriculture industry. Services include telephone studies, mail surveys, focus groups, personal interviews and Internet surveys. The company offers its clients strategic feedback from the marketplace, which is used to guide advertising, brand development, new-product design, customer satisfaction, pricing and distribution strategies.
About Market Probe Inc.
Market Probe Inc. is a global research firm specializing in customer satisfaction and loyalty studies. Established in 1976, Market Probe's experienced researchers have pioneered new applications for qualitative research and statistical models and developed customized software for reporting results. With offices in the United States, Canada, Europe, India, China, Singapore, Australia, Brazil and the United Arab Emirates, Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world.