DURHAM, N.H., Feb. 24, 2006 (PRIMEZONE) -- KDPaine & Partners today announced a new public relations measurement product, the DIY Gold Dashboard, which combines the technology of its Do-It-Yourself Dashboard product with the proven science of KDPaine & Partners' media relations analysis.
"The DIY Gold Dashboard is a natural evolution of the success of the DIYDashboard for public relations professionals," explained KDPaine & Partners CEO Katie Delahaye Paine. "We've had a number of organizations that just don't have the time or the resources to collect their articles and analyze their media relations results themselves, so we can now do it for them at a very cost-effective rate."
With a DIY Gold Dashboard, all PR measurement data is entered by trained media relations analysts at KDPaine & Partners. Parameters are pre-defined and customized to each client's needs. Public relations criteria for analysis typically include tonality, messaging, positioning, influencers or spokespeople quoted, subjects, initiatives, prominence and dominance. However, a client can define any PR criteria it needs and the DIY Gold Dashboard will report on it.
Once the public relations criteria and parameters are defined, data is entered into the online DIY Gold Dashboard application. The client can then log on to their account at www.diydashboard.com to retrieve their PR results.
The public relations results are made available as individual charts, or as a complete web dashboard that is pre-defined by the client. Additionally, Excel charts are also available. All charts are interactive, so the client can click on any bar or pie on the chart to view the underlying PR data. That data can even include a link to the article itself. Because DIY Gold Dashboard is a web-based application, all reports are available to the client 24/7/365.
A typical DIY Gold Dashboard costs $10,000 annually for the first 1,000 media relations clips. Additional public relations analysis and reporting is also available from KDPaine & Partners' trained media relations analysts.
For more information, email KDPaine & Partners (mailto:info@kdpaine.com) or visit www.diydashboard.com (http://www.diydashboard.com).
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