MOUNTAIN VIEW, Calif., Feb. 27, 2006 (PRIMEZONE) -- MacroPort, Inc. (www.macro-port.com), a leading provider of mobile technology software and services, today announced the availability of PhotoPlay(tm), a licensable software technology that makes the uploading, sharing and printing of digital photographs taken with digital cameras and camera phones as easy as plugging a memory card into a card reader.
"MacroPort is dedicated to making the use of today's consumer devices easy," said Johnathan Tann, vice president of operations for MacroPort. "With MacroPort's PhotoPlay, consumers can simply transfer their photos from their camera to their PC, photo share site or printer in a simple, plug-and-play manner."
MacroPort's PhotoPlay automatically transfers digital files from a removable memory card to a consumer's desktop, as well as uploading them to specified photo finishing sites, accelerating the purchase of prints and building long term customer loyalty. Consumers no longer have to manually search for their images, copy them and try to upload them to various digital photo sites. The software works with any removable memory format such as Secure Digital (SD), MultiMediaCard (MMC), Compact Flash (CF) and USB drives. This flexibility is a major advantage as it allows for the best user experience for all consumers, regardless of the brand of camera or phone that they use.
MacroPort's technology solutions are customizable, reliable, device agnostic and licensed by some of the largest consumer technology companies today. In addition the company has partnered with several manufacturers and content developers to power today's most popular mobile applications and/or content.
About MacroPort
MacroPort is pioneering the way in which consumers utilize mobile devices. The company is at the forefront of simplifying access and usability to today's most sophisticated mobile content such as photos, video, gaming and much more. MacroPort is also the first to offer mobile technology software solutions that enables ease of use of advanced mobile features and functions. The company is a trusted partner for photo finishers, carriers, software vendors and device manufacturers that are seeking to drive revenue by offering their customers easy access to mobile content. MacroPort's solutions provide a foundation for increased customer loyalty, an enhanced end user experience and increased revenue streams. Based in Mountain View, California, MacroPort was founded in 2001. For more information please visit the company's web site at www.macro-port.com.
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