NEW YORK, March 2, 2006 (PRIMEZONE) -- DME Interactive Holdings, Inc. (Pink Sheets:DMHD), a multimedia company with an ethnically diverse perspective used to tap both minority and mainstream markets, is pleased to announce that its wholly owned subsidiary Ritmo Tunes, LLC, has entered into a strategic partnership with Jamster!, a division of VeriSign Corporation, and its existing partner Vardo Entertainment, LLC to serve as the premier provider of Latin youth mobile content.
Ritmo Tunes, LLC will serve as the premiere Latin youth music portal and digital distributor of mobile content such as ring tones, ring backs, wallpapers, games and software for mobile communication devices. Ritmo Tunes will target the emerging Latino urban youth market for direct consumer marketing and will promote Reggaeton, Latin Hip-Hop, Pop and Rock artists as well as other entertainment content.
Under the terms of the agreement, Ritmo Tunes, LLC will leverage Jamsters! worldwide distribution channel, marketing expertise and advertising campaigns as it expands operations, targets the Reggaeton market and helps facilitate the Latin Youth cross-over movement in the digital entertainment world.
"Following successful growth in Europe, this deal will help us bring exciting digital content to an entirely new demographic and expand into the Latin American market," said Dan Mosher, Director of Mobile Content Services, Jamster! "By aggregating this type of cutting-edge content, Jamster! provides consumers with an array of choices to assist them personalize their wireless experience."
Ritmo Tunes' promotions will target outlets such as MTV, MTV2, MTV Latino, MTV Puerto Rico, Mun2, Telemundo, Univision, SiTV and LATV. Jamster! has spent over $50 million in global advertising over the past year to promote its Jamba and Jamster brands and Ritmo is well positioned to help expand their audience reach for Latin youth worldwide. The Latino youth market is one of the fastest growing segments within the United States and represents a phenomenal opportunity for those marketers that have the ability to tap into that segment. Statistics indicate that the Latino youth market (Latinos under the age of 35) is currently 23,000,000 million strong in the U.S. This segment alone represents almost 8% of the U.S. population and has historically been neglected by mass media and marketers. By the year 2030, it is expected that 1 in 4 youth in the U.S. will be of Latino origin.
"This mutually beneficial deal will further establish Vardo's leadership in the Latin entertainment arena," said Edvardo Bissiccio, CEO of Vardo Entertainment.
DME Interactive Holdings, Inc. CEO Darien Dash, stated, "We are very excited about this incredible opportunity as Jamster! And VeriSign will provide Ritmo Tunes with both instant credibility and a massive distribution network, which we believe will generate significant sales. The rapidly expanding Latino youth population presents a lucrative opportunity for Ritmo, and we believe that we now have the partnerships and distribution in place to take full advantage of this growing demographic."
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About DME Interactive Holdings, Inc.
Founded in August 1994, DME Interactive Holdings is an ethnically diverse multimedia company with controlling interest in three subsidiaries: Ritmo Tunes, The Girls Entertainment, and StiloStilo. More specifically, through its subsidiaries, DME Interactive focuses on the convergence of high tech multimedia applications and its growing use and acceptance by ethnically diverse groups. DME Interactive has the unique ability to target and cater to minority groups which have traditionally been an under-serviced demographic. This type of access is highly sought after by major media firms, with whom DME Interactive intends to partner with in order to deliver their message and market their offerings.
About Jamster!
Jamster! is a wholly owned subsidiary of VeriSign, Inc. (Nasdaq:VRSN) and provides consumers with a single connection to a wide array of digital content. The company works with leading content publishers to maintain and grow an extensive varied catalog of downloadable content and manages delivery processes including content onboarding, license aggregation, formatting, catalog management, mediation, rating and payment integration so the purchase of content is easy and attractive for consumers.
About Vardo Entertainment
Vardo Entertainment is a developer, aggregator and distributor of digital entertainment content. Vardo intends to provide digital content, which will fuel entertainment and communication needs, with a specialty focus on the emerging Latin markets and its growing influence on urban youth. Key business strengths lie in state-of-the-art production technology, strong artist development and management team, innovative marketing ideas, and the ability to create and establish key partnerships and relationships within the entertainment industry.
Note on Forward-Looking Statements:
Statements contained in this press release, which are not historical facts, are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based largely on current expectations and are subject to a number of known and unknown risks, uncertainties and other factors beyond our control that could cause actual events and results to differ materially from these statements. These statements are not guarantees of future performance, and readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. DME Interactive Holdings, Inc. undertakes no obligation to update publicly any forward-looking statements.
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