NEW YORK, March 7, 2006 (PRIMEZONE) -- Advanced Technology Industries, Inc, (OTCBB:AVDI), today announced that Jerome FitzGibbons will be providing consulting and business development services for the ATI Subsidiary LTDnetwork's Qtrax P2P network.
Allan Klepfisz, ATI CEO, stated, "We are excited to have Jerome bring his expertise in maximizing advertising efficiency, quality and revenue generation to bear on Qtrax. In our ad-supported P2P model, Jerome's expertise will be integral to fulfilling our charter of assuring content rights holders their fair slice of the music P2P pie."
"I believe that Qtrax represents a new and valuable venue for advertisers that have been seeking to reach the vast P2P music file-sharing community but have held back due to the past legal implications of supporting questionable file-sharing schemes," said Mr. FitzGibbons. "Qtrax respects both intellectual property values and music enthusiasts desire to access and listen to a wide musical spectrum."
Qtrax is a soon-to-be launched ad-supported legal P2P service that marries the power of Peer-2-Peer and quality Internet advertising to provide improved value to the consumer. Qtrax will provide users with a legal file-sharing venue designed to prevent the unlawful distribution and/or reproduction of unlicensed copyrighted content and provide for the protection of intellectual property owners' rights, as well as their compensation. Files authorized for sharing by content owners will be freely transferred via the Qtrax P2P network and supported via Audible Magic content filtering technology.
Jerome FitzGibbons was most recently with Forbes.com as vice president, audience development, with responsibility for developing and implementing new business relationships. Prior to Forbes, FitzGibbons was with 24/7 Media, where as VP, business development -- portfolio and network advertising sales, he handled all functions related to online ad sales representation and publisher relations. Previously he was senior vice president sales, for a Vivendi/Universal division, overseeing all sales functions for advertising and content syndication for a new global media and e-commerce site called GetMusic.com. At Reuters PLC he was VP, business development -- Americas, in addition to other senior advertising and sales positions. FitzGibbons also worked at Dun and Bradstreet, Inc.