Sports-Stuff Reiterates Outlook for 2006 Profitability, Revenue Growth and Additional Revenue Opportunities


VANCOUVER, British Columbia, March 13, 2006 (PRIMEZONE) -- Sports-Stuff.com Inc. (Pink Sheets:SSUF), a publisher and distributor of SMS alerts, mobile web sites, ringtones and mobile video games for the entertainment industry, today forecast its outlook for substantial revenue increases in 2006. The company is currently generating revenue from applications already in the market place and anticipates revenues to ramp up substantially based on increased interest in the sale and customization of its mobile web based contests, increased demand for its SMS alert services, improving market trends in the mobile web space, growth of mobile advertisers, and improved internal execution. The company expects these factors to generate increased revenue and allow for reduced expenditures.

"We are extremely pleased by the overwhelming response to our mobile sports and entertainment applications, particularly the demand for our custom mobile web predictive contests and SMS alert services" said SSUF President Kevin Day, "As we move into the 2nd quarter of 2006, several key factors have come together to boost Sports-Stuff's prospects, and we are on track to meet our financial objectives. The company anticipates launching services with a major North American carrier in the coming weeks, and is in discussions to make its products and services available through carriers in Europe and Asia."

Day cited growing demand in the following areas as the basis for increased revenue projections:



  --  Sales of custom mobile web based contests
  --  Sales and the development of custom mobile web sites
  --  Increased demand for premium SMS scoring and news alerts
  --  Downloads and site access by mobile phone users of
      Sport-Stuff's wireless content; including ringtones,
      wallpapers, mobile themes, mobile web sites, and mobile games
  --  Sponsor branding and advertising through SSUF's mobile
      applications

The Company will be working with carriers and online mobile web portals to distribute its products and services. Its clients will also include companies and individual entertainers who contract them to develop custom mobile web services, as well as the mobile phone users who download and retrieve SSUF's mobile content.

About SSUF

SSUF is a publisher and distributor of sports and entertainment related content for mobile phones. Through direct business relationships with wireless carriers, game developers, professional athletes, and data providers the company makes its SMS alerts, mobile web sites, ringtones and mobile video games available for purchase by consumers. SSUF's commitment to create the highest quality product is shown in the recent acquisitions of the wireless rights for four of the NFL's top players as well as six of the world's elite poker players.

"SAFE HARBOR"

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the securities Act of 1933, and are subject to Rule 3B-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and other results and further events could differ materially from those anticipated in such statements. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements.



            

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