VANCOUVER, British Columbia, March 17, 2006 (PRIMEZONE) -- Sports-Stuff.com Inc. (Pink Sheets:SSUF), a publisher and distributor of SMS alerts, mobile web sites, ringtones and mobile video games for the sports and entertainment industry, announced today that it has agreed to a distribution deal with TELUS for its "Weekly Wireless Hockey Challenge" mobile game and real-time scoring web alerts.
The "Weekly Wireless Hockey Challenge" is a fun pool allowing users to choose the 12 NHL hockey players they think will record the most points that week. Points are awarded for goals, assists, goalie wins and goalie shutouts and the winning team each week will be awarded a prize. The pool is played entirely on mobile phones, through the mobile phone browser.
In addition to playing the "Weekly Wireless Hockey Challenge" through the mobile phone browser, users can get customized scores and news content delivered in real-time via Web Alerts for the players they select every week. Through this partnership, mobile users are also able to sign up for additional news and scoring alerts, for all major sports, at MyTelusMobility.com.
TELUS will distribute the "Weekly Wireless Hockey Challenge" on its digital network which covers 94% of the Canadian population. The "Weekly Wireless Hockey Challenge" will be available to users on a pay per use basis through their mobile phone's web browser.
SSUF President Kevin Day commented: "With an exciting first half of the new NHL Hockey season, and Olympic hockey just completed, we felt it was a perfect time to capitalize on the growing fan support for hockey. This pool is very easy to use and we have also included a Quick Pick feature which allows users to randomly select their players for that week."
About SSUF
SSUF is a publisher and distributor of sports and entertainment related content for mobile phones. Through direct business relationships with wireless carriers, game developers, professional athletes, and data providers the company makes its SMS alerts, mobile web sites, ringtones and mobile video games available for purchase by consumers. SSUF's commitment to create the highest quality product is shown in the recent acquisitions of the wireless rights for four of the NFL's top players as well as six of the world's elite poker players.
"SAFE HARBOR"
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