WILMINGTON, Del., March 19, 2006 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS), a leading technology provider of mobile content solutions for operators, ASPs and content providers, today announced that Thumbplay, Inc., a New York-based market-leading direct-to-consumer mobile entertainment company, has selected m-Wise to deliver ringtones, wallpapers, games and other mobile content to its customers in the United States. The first few weeks of operations indicates that the marketing strategy of Thumbplay, combined with m-Wise's robust solutions, secured a sustainable growth path to the service.
Thumbplay's mobile content business is based on a direct-to-consumer subscription model that is already highly successful in the European content market, estimated at $4 billion. The agreement between m-Wise and Thumbplay is based on shared revenues and professional services.
Zach Sivan, vice president, sales and marketing for m-Wise noted, "We are pleased that Thumbplay has chosen our solutions over the competitions. Our content services continue to demonstrate its ability to effortlessly scale to accommodate the needs of our customers."
A study from The ARC Group, specializing in providing worldwide technology and market analysis, research on the communications industry, estimates that ring tones now account for more than 10% of the $32.3 billion in sales from music market worldwide. The firm also forecasted that the global market for ring tones will grow to $5.2 billion in 2006 and gaming will reach $8.3 billion in 2008, an increase from $2.4 billion in 2004.
About Thumbplay, Inc.
Thumbplay, Inc. is a leading provider of wireless entertainment services to the media and telecom world. The company develops, aggregates, promotes and distributes mobile content directly to consumers from Thumbplay.com and through media companies and mobile operator partnerships. The company offers a leading-edge portfolio of services and content, including ringtones, wallpapers, games, chat, dating and mobile streaming services. These products are marketed through a multi-channel strategy that includes partnerships with telecom companies and media groups. Thumbplay, headquartered in New York, is backed by leading venture capital firms, including SoftBank Capital, i-hatch Ventures and Redwood Partners. For more information, visit www.Thumbplay.com.
About m-Wise
Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with the de facto Service Delivery Platform and related value-added data engines for Mobile Operators, Wireless ASPs, and large content and media providers.
Working closely with leading operators, ASPs and content providers, m-Wise is committed to take the lead and keep up to date with the latest industry headways in areas as diverse as content management and delivery, infotainment, mobile gaming and mobile community services. For more information, please visit www.m-wise.com.
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