FORT LAUDERDALE, Fla., March 21, 2006 (PRIMEZONE) -- FSBO Media Holdings, Inc. (Pink Sheets:FSMH) (www.fsbowebtv.com) has entered into an agreement with Equias Technology Development LLC to acquire an exclusive license to provide interactive mapping technology solutions to more than 1.14 million licensed REALTOR(r) members and more than 800 Multiple Listing Service (MLS) and other real estate related search sites and portals throughout the U.S.
Equias Technology Development LLC, is the Master Licensee for the proprietary mapping technology which has been used by the real estate industry for years. FSBO Media Holdings and Equias intend to form a new corporate FSBO subsidiary named Interactive Mapping Solutions, Inc. (IMS).
Equias owns the exclusive rights to resell licensing rights for the intellectual property (IP). This patent has been meticulously validated by the patent holding company. The IP details a business method for searching real estate using a map-guided user interface that allows the user to select sub regions of the map to reveal points on the map, which are created by address fields provided by a database of real estate properties. These points represent and proximate the location of the properties. Because of the Internet, this methodology has exploded to become a widely practiced search method among real estate agents, brokers, (MLS) and many other search sites. Most MLS providers, search sites, and virtually every real estate agent in the country may have unknowingly been using its patented technology without purchasing proper licenses thereto.
IMS intends to bundle-in its licenses to popular online web applications known as Internet Data Exchange (IDX), which it will resell under its own brand and through a reseller channel. Upon the successful outcome of the pending litigation, IMS will charge either an up front one-time discounted participation fee or a monthly membership fee for a term of 36 months to each agent utilizing the service.
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FSBO Web TV intends to model its real estate brokerage business after the discount stock brokerage businesses that revolutionized their industry such as Scottrade, E-Trade and other popular consumer accepted brokerage services that have provided the "Self Help Directed" methods of buying, selling and making investment decisions on their own without paying high commissions. FSBO Media Holdings in association with AlphaTradeFN launched a unique financial infomercial Video-Spectus that can be viewed on AlphaTradeFN.com financial news network (www.alphatradefn.com) (OTCBB:APTD).
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