IRVINE, Calif., March 22, 2006 (PRIMEZONE) -- Join Gardenburger! Be independent. And thoughtful. Have fun. Make sure the foods you eat are treated with dignity and respect. The Gardenburger you have always known and loved is home.
Gardenburger believes people need balanced diets and healthy lifestyles, and strives to meet diverse nutritional needs. Starting in March, Gardenburger is encouraging people to "Eat Positive" from their freshest menu yet. You can learn more about their veggie foods and health benefits from their packaging and website.
The great menu . . . Gardenburger believes in the positive. Their foods reflect that through whole grains and vegetables with antioxidants, omega-3s and dietary fiber. They worked with a nutritionist to ensure their foods contain the functional benefits that people need, from heart health to anti-aging. They will not boast about what their food doesn't have. Although their products could have big bold statements like "no cholesterol" or "low fat," it's just not their style to holler about it. They'd rather talk about what is in their foods. "People need better information to make smart choices in their diet," said Scott Wallace, CEO and President for Gardenburger. "We stick to the positive, as our ingredients are healthy and recognizable."
The packaging . . . They changed it. Let me tell you why. They have big goals. Feed people healthy foods. Have fun. Make the world a better place. So the blue boxes are gone, replaced with the truth of who they are: all-natural, healthy and environmentally friendly. "The original Gardenburger customer still shares a lot with us," said Melanie Flaherty, director of marketing for Gardenburger. "Both have a soul. We want people to know that. Sometimes it's best to drop kick the corporate thing and get back to your roots."
One other thing. The web site. Yes, everybody else has a web site, too. But there's only one www.Gardenburger.com. There you will learn:
-- The history of the world prior to Gardenburger.
-- How Meatless Riblets are getting really good reviews.
-- That Gardenburger invented the "veggie burger." Everybody else
copied them.
About Gardenburger: Gardenburger, Inc. is based in Irvine, CA and credited with making veggie burgers a consumer staple in grocery and health stores. Since 1985, Gardenburger has believed in healthy eating, respect for all living things, moms, independence, education, healthy kids, a sustainable planet and happy people. We aspire to make the best tasting vegetarian foods, from burgers to wraps, with more health benefits than anyone else. For more information, visit us at www.Gardenburger.com. Cheers.