NOVI, Mich., March 27, 2006 (PRIMEZONE) -- Eternal Image, Inc. (Pink Sheets:ETIM) a public company engaged in the design, manufacturing, and marketing of customized designer caskets and urns, today announced it has begun trading on the Over-The-Counter (OTC) Pink Sheets as ETIM.PK.
Eternal Image will enter the $15 billion dollar funeral services market as a specialty casket manufacturer. According to the National Funeral Directors Association, the average funeral totals nearly $6,500, and the cost of the casket is, on average, 50% of the expense. Caskets and urns are typically sold at very high margins for their resellers, often as much as three or four times the wholesale cost.
"There is significant opportunity for providing high-quality customized caskets and urns in an industry that is typically not known for being inventive or personal," said Clint Mytych, CEO of Eternal Image. "We're pleased to have made the transition to becoming a public company and look forward to bringing creative expression to this category."
As of today, the company currently has 62,800,000 common shares outstanding with approximately 8,000,000 in the public 'float'. For more information, investors are encouraged to visit www.eternalimage.net or view our corporate profile on www.pinksheets.com.
"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995
Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.