ATLANTA, March 30, 2006 (PRIMEZONE) -- Spunlogic, an award-winning interactive marketing and technology agency, announced today its recognition for the "Best Hotel and Lodging Email Message" for Hotel Indigo(r), the hotel industry's first lifestyle branded boutique hotel experience from InterContinental Hotels Group. The award was presented to Spunlogic by the 7th Annual 2006 Internet Advertising Competition (IAC) Awards.
Spunlogic's work was selected based on an in-depth judging process that evaluated each campaign on creativity, innovation, design, copywriting, use of the medium, memorability and impact. The winning campaign, which garnered click-through rates three times higher than the industry average, was created by Spunlogic to help Hotel Indigo further develop its brand while also reconnecting with an email list that it had gathered ten months prior but had not yet used. In addition to high open and click-through rates, the campaign also had a large viral effect, with a 10 percent referral rate.
"We are honored to receive this award on behalf of InterContinental Hotels Group and Hotel Indigo," said Jeff Hilimire, President of Spunlogic. "We encourage our clients to push the bounds of what interactive mediums like email can do to enhance their overall marketing strategy. In this case, Hotel Indigo's willingness to reconnect with its audience paid off, and we are proud to bring them results well above the industry average."
"Although there were many unique challenges involved with this campaign, Spunlogic was able to take the positive brand attributes Hotel Indigo has to offer and couple them with the established "haiku-based" creative strategy to deliver fantastic campaign results," said Michael Menis, Director of Global Marketing Services for InterContinental Hotels Group. "This award recognizes both the accomplishments of Spunlogic's work for Hotel Indigo, as well as this new hotel's overwhelmingly positive reception in the marketplace."
About Spunlogic
Spunlogic, formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, usability testing, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including Anheuser-Busch, Georgia Pacific, InterContinental Hotels Group, Cox Enterprises, The Georgia Aquarium, The HoneyBaked Ham Company and Simmons Bedding Company. To learn more about Spunlogic's capabilities, contact Spunlogic at sales@spunlogic.com or call 404.601.4321.
About the Internet Advertising Competition Awards
The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award-winning Internet advertising. This is one of the only competitions to recognize only online categories of advertising.
About Hotel Indigo
The newest member of the InterContinental Hotels Group family, Hotel Indigo has defined a new category of hotels and is first to market with a product and service model that addresses the needs of consumers who are "trading up" to affordable luxury and service, but still seek value and style. Following a retail-inspired design and service concept, Hotel Indigo seeks to revolutionize the travel and hospitality industry by creating a new segment of hotels that are totally focused on the customer and helping guests create an experience in an environment suited to their own lifestyle.
Based on the timeless beauty found in nature and realized through the Golden Mean (also known as the Fibonacci series or Phi), the design and decor of Hotel Indigo creates a warm welcoming environment that for guests. From the nautilus shell logo -- a symbol of perfect proportion and natural beauty -- to the deliberate design of the lobby chairs and guest room furnishings, the architectural concept creates a relaxing atmosphere of order and balance. For more information on Hotel Indigo, or to make reservations, please visit www.hotelindigo.com.
About InterContinental Hotels Group
InterContinental Hotels Group PLC of the United Kingdom (LSE:IHG), (NYSE:IHG) (ADRs) is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, over 3,600 hotels and 537,500 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental(r) Hotels & Resorts, Crowne Plaza(r) Hotels & Resorts, Holiday Inn(r) Hotels and Resorts, Holiday Inn Express(r), Staybridge Suites(r), Candlewood Suites(r) and Hotel Indigo(r), and also manages the world's largest hotel loyalty program, Priority Club(r) Rewards.
InterContinental Hotels Group offers information and online reservations for all its hotel brands at www.ichotelsgroup.com and information for the Priority Club Rewards program at www.priorityclub.com.
For the latest news from InterContinental Hotels Group, visit our online Press Office at www.ihgplc.com/media.